PROSPECTS AND OPPORTUNITIES
Positive outlook for sunglasses despite economic concerns
Sales of sunglasses are expected to continue growing at a steady pace in value (at constant 2025 prices) and volume terms over the forecast period. Thai consumers are becoming more sophisticated and are increasingly seeking both style and functionality from their sunglasses.
Sportswear brands come into focus in sunglasses
There is expected to be a growing demand for specialised sunglasses, especially products designed for sports. This is in line with the emergence of specialist retailers catering to specific sports and outdoor activities.
Sustainability concerns set to inform new product development and innovation
Aligning with the global shift towards eco-conscious consumerism, sustainability is becoming a noticeable trend in Thailand and it is also expected to have a growing influence on the growth and development of sunglasses over the forecast period. As such, there is likely to be a growing demand for sunglasses made from sustainable materials such as recycled plastics, bio-acetate and natural materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Thailand?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Thailand?
- How are products distributed in Sunglasses in Thailand?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Thailand - Category analysis
KEY DATA FINDINGS
Sales remain positive despite economic pressures
Designer brands top the charts but competition continues to grow
Optical goods stores dominate sales but e-commerce is gaining prominence
Positive outlook for sunglasses despite economic concerns
Sportswear brands come into focus in sunglasses
Sustainability concerns set to inform new product development and innovation
Eyewear in Thailand - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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