PROSPECTS AND OPPORTUNITIES
Ongoing expansion of fashion brand licenses will support continued demand
Sunglasses will see a positive performance over the forecast period, supported by the ongoing expansion of fashion brand licenses. While some consumers will remain price sensitive, a polarised trend for premium and designer sunglasses is expected to continue, aligned with ongoing economic recovery, and supported by fashion trends.
Ray-Ban and Meta at the forefront of smart sunglasses technology
Smart glasses technology is reported to be generating consumer interest, with expansion anticipated as manufacturers introduce new products. Dutch consumers are traditionally characterised as early adopters of new technologies and innovation, with research indicating a willingness to pay premium prices for products offering perceived added value.
Sports sunglasses to tap rising popular sports in the Netherlands
Sports sunglasses are expected to remain a focus for promotional activities and product developments over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Netherlands?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Netherlands?
- How are products distributed in Sunglasses in Netherlands?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in the Netherlands - Category analysis
KEY DATA FINDINGS
Sustained positive demand as consumers are encouraged to buy sunglasses more frequently
High-end fashion labels prove popular in sunglasses
Fashion-based retailers see strong sales of sunglasses
Ongoing expansion of fashion brand licenses will support continued demand
Ray-Ban and Meta at the forefront of smart sunglasses technology
Sports sunglasses to tap rising popular sports in the Netherlands
Eyewear in the Netherlands - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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