PROSPECTS AND OPPORTUNITIES
Sunglasses becoming important fashion items
Sunglasses is expected to see value sales rise further in China over the forecast period. With the growth of China’s middle class and the younger generation’s pursuit of fashion and individuality, sunglasses are increasingly seen not just as protective gear but as important fashion accessories.
Emergence of tech-infused sunglasses
With rapid technological advancements and growing consumer demand for smart products, tech-infused sunglasses are gradually emerging in the Chinese market and becoming a new growth area within the sunglasses industry. Combining health, fashion, and technology, these products not only fulfil the traditional protective functions of sunglasses but also incorporate smart technologies to offer users a more diversified experience.
Growing focus on sustainability
With the growing global awareness of environmental protection and increasing consumer demand for sustainable products, the sunglasses industry in the Chinese market is gradually transitioning towards green and eco-friendly practices. More and more sunglasses brands are beginning to use renewable, biodegradable, and recyclable materials to manufacture frames and lenses.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in China?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in China?
- How are products distributed in Sunglasses in China?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in China - Category analysis
KEY DATA FINDINGS
Rising health awareness influencing demand
Xiamen Yarui Optical Co Ltd leads, while luxury brands perform well
Increasing interest in sports sunglasses
Sunglasses becoming important fashion items
Emergence of tech-infused sunglasses
Growing focus on sustainability
Eyewear in China - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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