PROSPECTS AND OPPORTUNITIES
Improving economy and health awareness support a positive outlook
Sales of sunglasses are expected to rise over the forecast period overall. The outlook for the category is more optimistic than in previous years, underpinned by an expected improvement in Argentina’s economic situation.
Eco-conscious sunglasses brands gain ground in a price-sensitive market
Environmental sustainability is becoming more central to consumer purchasing decisions, and sunglasses brands are responding by introducing more eco-friendly options. One notable example is the local brand Bond, which offers 100% organic, plant-based sunglasses made without petroleum or harmful chemicals.
Celebrity-backed collaborations boost consumer engagement and fashion appeal
Celebrity involvement is becoming a notable trend in the Argentine sunglasses market, as influencers and public figures lend their personal brands to eyewear collections. Collaborations between manufacturers and celebrities help generate buzz and connect products with a younger, style-driven audience.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Argentina?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Argentina?
- How are products distributed in Sunglasses in Argentina?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Argentina - Category analysis
KEY DATA FINDINGS
Sunglasses category rebounds after two years of decline
EssilorLuxottica SA maintains leadership while Cacic Sports Vision sees strong momentum
Apparel brands and e-commerce reshape the sunglasses distribution landscape
Improving economy and health awareness support a positive outlook
Eco-conscious sunglasses brands gain ground in a price-sensitive market
Celebrity-backed collaborations boost consumer engagement and fashion appeal
Eyewear in Argentina - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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