Sales of sunglasses are expected to rise over the forecast period overall. The outlook for the category is more optimistic than in previous years, underpinned by an expected improvement in Argentina’s economic situation.
Environmental sustainability is becoming more central to consumer purchasing decisions, and sunglasses brands are responding by introducing more eco-friendly options. One notable example is the local brand Bond, which offers 100% organic, plant-based sunglasses made without petroleum or harmful chemicals.
Celebrity involvement is becoming a notable trend in the Argentine sunglasses market, as influencers and public figures lend their personal brands to eyewear collections. Collaborations between manufacturers and celebrities help generate buzz and connect products with a younger, style-driven audience.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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