PROSPECTS AND OPPORTUNITIES
Growth in current value terms predicted, but volume sales may stutter
Over the forecast period, sunglasses is expected to continue registering growth in current value terms. However, as Polish consumers are increasingly opting for high-end and luxury brands of better quality, it is anticipated that retail volume growth will slow down significantly, even sliding into negative territory.
Sustainability trend set to gather pace in the coming years
Sustainability is a key area of innovation in numerous industries, and eyewear is no exception. The use of more sustainable materials is slowly emerging, while plastic and others are being left behind.
AI and digitalisation will drive innovation in the category over the forecast period
Technology and eyewear are increasingly being fused together, and spectacles using artificial intelligence technology are emerging. In early 2025, the sportswear brand Reebok released its first smart glasses in partnership with Lucyd.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Poland?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Poland?
- How are products distributed in Sunglasses in Poland?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Poland - Category analysis
KEY DATA FINDINGS
Solid growth for sunglasses in 2025 as functionality and fashion trends align
EssilorLuxottica leads with extensive portfolio of well-known brands
Sports eyewear gains traction as active lifestyles become commonplace
Growth in current value terms predicted, but volume sales may stutter
Sustainability trend set to gather pace in the coming years
AI and digitalisation will drive innovation in the category over the forecast period
Eyewear in Poland - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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