PROSPECTS AND OPPORTUNITIES
Fashion can help to reignite sunglasses
There is optimism for sunglasses in Brazil in the forecast period. The category has lost some ground in eyewear, impacted by macroeconomic pressures like high interest rates, inflation and global uncertainty.
Tech-infused sunglasses to emerge but remain niche in Brazil
The global eyewear industry is witnessing a wave of innovation, with the rise of tech-infused sunglasses, particularly in the US and markets in Europe. Devices like Ray-Ban Meta smart glasses, developed in partnership with Meta, integrate cameras, microphones and AI-powered voice assistants to enable real-time translation, video recording and even livestreaming.
Potential big moves towards sustainability and sports-related sunglasses
As in other areas of eyewear, sustainability is emerging as a key theme in sunglasses, particularly as consumers become more conscious of the environmental impact of fashion and accessories. While still a secondary factor in most purchasing decisions, the demand for eco-friendly materials and responsible production is growing, especially among younger urban consumers who value transparency and purpose-driven brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Brazil?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Brazil?
- How are products distributed in Sunglasses in Brazil?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Brazil - Category analysis
KEY DATA FINDINGS
Sunglasses continues to face challenges
Dual reality of the digital marketplace
Outdoor fitness and sports trends empower innovations
Fashion can help to reignite sunglasses
Tech-infused sunglasses to emerge but remain niche in Brazil
Potential big moves towards sustainability and sports-related sunglasses
Eyewear in Brazil - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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