PROSPECTS AND OPPORTUNITIES
Outlook for sunglasses remains sluggish despite economic recovery
Value sales of sunglasses are expected to rise in Italy in current terms over the forecast period, though sales are set to stagnate at constant 2025 prices. In the first half of the forecast period, demand should partly benefit from improved economic conditions, Italy’s Real GDP is expected to grow respectively by 0.
Eyewear brands turn to celebrity power amid growing competition
As consumers increasingly shop outside traditional optical goods stores, particularly online, competition is surging. The digital space enables a broader array of players to reach consumers directly, with many upcoming brands offering more competitive prices than established luxury names.
Sunglasses expected to increasingly become an omnichannel category
Italian consumers are increasingly shifting their sunglasses purchases away from traditional optical goods stores, driven by evolving shopping behaviours and shifting priorities. Unlike prescription eyewear, sunglasses are not viewed as medical devices.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Italy?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Italy?
- How are products distributed in Sunglasses in Italy?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Italy - Category analysis
KEY DATA FINDINGS
Volume growth set to resume for sunglasses in 2025
Luxottica leads despite share erosion
Athleisure and outdoor trends push sports sunglasses ahead of the market
Outlook for sunglasses remains sluggish despite economic recovery
Eyewear brands turn to celebrity power amid growing competition
Sunglasses expected to increasingly become an omnichannel category
Eyewear in Italy - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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