PROSPECTS AND OPPORTUNITIES
Economic headwinds to slow the recovery of sunglasses in the forecast period
While sunglasses in the US is expected to return to positive growth over the forecast period, rises in retail volume and value (constant 2025 prices) sales are projected to be modest. The rebound in the category is likely be limited by several structural and external challenges.
Smart sunglasses on the rise as tech meets style
With growing consumer interest in wearable technology, smart sunglasses is emerging as an increasingly attractive product category in the US. As tech companies ramp up investment in this space, more partnerships between eyewear players/brands and technology firms are being formed to meet rising demand.
Sports and outdoor trends to ignite growth opportunities in sunglasses
While consumers are expected to remain cautious with their discretionary spending, particularly in non-essential categories like sunglasses, one bright spot is the growing demand for sports and performance eyewear. This area is set to drive growth opportunities, fuelled by the increasing consumer participation in outdoor activities, not simply for fitness, but also as a form of stress relief, leisure and/or personal fulfilment.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in USA?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in USA?
- How are products distributed in Sunglasses in USA?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in the US - Category analysis
KEY DATA FINDINGS
Renewed pressure on sunglasses amidst economic and trade headwinds
Luxottica US Holdings leverages the strength of the Ray-Ban and Prada brands to consolidate its leadership of sunglasses
Retail offline dominates but retail e-commerce rebounds
Economic headwinds to slow the recovery of sunglasses in the forecast period
Smart sunglasses on the rise as tech meets style
Sports and outdoor trends to ignite growth opportunities in sunglasses
Eyewear in the US - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sunglasses research and analysis database.
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