PROSPECTS AND OPPORTUNITIES
Sales of sunglasses are expected to rise alongside economic recovery and sustainability trends
Sales of sunglasses are expected to increase in Germany over the forecast period, supported by improving economic conditions. As the financial situation stabilises, consumers are likely to resume purchases of non-essential items, such as sunglasses, which are popular for both travel and aesthetic purposes.
Technological advancements and performance features will drive future demand in sunglasses
At the end of 2023, the Ray-Ban Meta Smart Glasses were launched, offering features such as photo and video capture, music playback, phone calls, and messaging via touch and voice commands. By 2025, these functions have been further enhanced through AI, allowing users to ask questions, translate text and speech, and recognise objects to provide information, particularly useful for travelling.
There is set to be rising demand for niche and emotionally driven sunglasses among younger consumers
While timeless models tend to be more in demand during times of financial constraint, particularly among older consumers, young consumers are increasingly driven by the desire for individuality and personal expression in their fashion choices. For this younger generation, sunglasses are not merely functional or aesthetic accessories but serve as a means to express uniqueness or demonstrate affiliation with a particular group or fandom.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Germany?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Germany?
- How are products distributed in Sunglasses in Germany?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Germany - Category analysis
KEY DATA FINDINGS
Quality, durability and sustainability become key for the purchasing decision
The shifting competitive landscape is driven by affordability and sustainability
Sunglasses is increasingly sold online due to convenience and cheaper price points
Sales of sunglasses are expected to rise alongside economic recovery and sustainability trends
Technological advancements and performance features will drive future demand in sunglasses
There is set to be rising demand for niche and emotionally driven sunglasses among younger consumers
Eyewear in Germany - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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