PROSPECTS AND OPPORTUNITIES
Sunglasses expected to see positive current value growth over the forecast period
Sunglasses in Germany is expected to show positive retail volume and current value growth over the forecast period. Current value sales are expected to benefit from unit price increases in the short term, primarily as a result of economic challenges and inflationary pressures.
Competitive landscape likely to remain fairly consolidated
The competitive landscape for sunglasses in Germany is likely to remain fairly consolidated over the forecast period, dominated by global players and brands. Local consumers are fairly brand-conscious when it comes to sunglasses, and tend to look for attractive deals on well-known names.
Collaborations will be key
Collaboration is expected to continue to be a key strategy for sunglasses brands, in an effort to stand out in a fairly fragmented competitive landscape. The endorsement of sunglasses by social media influencers and celebrities has become a valuable resource for consumers, providing fashion inspiration, credibility, and reassurance.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Germany?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Germany?
- How are products distributed in Sunglasses in Germany?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Germany - Category analysis
KEY DATA FINDINGS
Sunglasses continues to show strong value growth, despite risk factors
Luxottica Germany GmbH continues to lead sunglasses
Online sales bolstered by AI technologies
Sunglasses expected to see positive current value growth over the forecast period
Competitive landscape likely to remain fairly consolidated
Collaborations will be key
Eyewear in Germany - Industry Overview
Eyewear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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