PROSPECTS AND OPPORTUNITIES
Young consumers to give impetus to sunglasses through travel and tourism, fashion and outdoor activities
Sunglasses in Indonesia is projected to see moderate retail volume and value (constant 2025 prices) CAGRs over the forecast period. Growth potential is closely linked to the resurgence of travel and tourism.
Rising demand for polarised sunglasses as enhancing visual clarity and eye protection gain weight in consumer purchasing decisions
Polarised sunglasses have become increasingly sought-after due to their ability to reduce glare from reflective surfaces, such as water, roads and snow. Reductions in glare enhance visual clarity and comfort, making polarised sunglasses particularly suitable and beneficial for activities like driving, fishing and skiing.
Innovation and consumer lifestyles to add dynamism to the demand for sunglasses
The demand for sports and performance sunglasses is rising in Indonesia, driven by the country’s expanding outdoor culture, motorbiking lifestyle and fitness-orientated communities. This trend is especially strong in urban hubs like Jakarta, Bandung and Surabaya, where cycling and running groups are fuelling a demand for UV-protective, anti-fog and impact-resistant eyewear.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Indonesia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Indonesia?
- How are products distributed in Sunglasses in Indonesia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Indonesia - Category analysis
KEY DATA FINDINGS
Slower growth for sunglasses amid economic uncertainty but bright spots abound
Imported luxury sunglasses dominate but local brands emerge
Retail e-commerce continues to gain ground
Young consumers to give impetus to sunglasses through travel and tourism, fashion and outdoor activities
Rising demand for polarised sunglasses as enhancing visual clarity and eye protection gain weight in consumer purchasing decisions
Innovation and consumer lifestyles to add dynamism to the demand for sunglasses
Eyewear in Indonesia - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sunglasses research and analysis database.
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