PROSPECTS AND OPPORTUNITIES
Fashion and functionality will continue to drive development and growth
Sunglasses in South Korea is expected to maintain steady over the forecast period, fuelled by a combination of fashion and functionality. With sunglasses evolving into both a style statement and a practical necessity, brands are utilising creative strategies, including collaborations, to introduce fresh perspectives and capture consumer interest.
Sustainability as key concern
Sustainability has emerged as a crucial trend in sunglasses, with luxury brands prioritising eco-friendly materials to meet the expectations of environmentally conscious consumers, especially Gen Z, who place great importance on value consumption by considering a brand’s values and philosophy in their purchasing decisions. This not only supports environmental protection but also boosts sales and creates long-term economic value.
Increasing sales of sunglasses via e-commerce
Sales of sunglasses through e-commerce platforms have been gradually increasing, reflecting a shift in consumers’ purchasing behaviour. Players in retail e-commerce are adapting to this trend by strengthening their eyewear portfolios to accommodate the rising online demand for sunglasses.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in South Korea?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in South Korea?
- How are products distributed in Sunglasses in South Korea?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in South Korea - Category analysis
KEY DATA FINDINGS
Solid growth for sunglasses in South Korea in 2025
iicombined maintains leadership
Gucci drives overall growth in brands
Fashion and functionality will continue to drive development and growth
Sustainability as key concern
Increasing sales of sunglasses via e-commerce
Eyewear in South Korea - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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