PROSPECTS AND OPPORTUNITIES
Gradual recovery expected, with affordability and versatility shaping purchase decisions
Sales of sunglasses are expected to rise moderately over the forecast period as the economic situation improves and consumer confidence strengthens. Many Swiss consumers will be motivated to purchase sunglasses either to replace older models or to expand their collection for different activities or outfits.
Enduring popularity of outdoor sports to support stable demand for protective eyewear
The enduring popularity of outdoor activities like hiking, biking, and skiing — particularly in high-altitude regions — will continue to drive steady demand for sunglasses with high UV protection and robust build quality. Nevertheless, growth is likely to remain limited, as many purchases will be replacements rather than additions.
Eco-friendly materials and ethical production gain traction, though price remains a barrier
Sustainability is an increasingly important factor influencing consumer choice, with rising interest in eco-friendly materials, recycled packaging, and transparent supply chains. Brands such as Rolf, Bonocler, Eco Eyewear, and Dick Moby are tapping into this growing market by offering sunglasses made from plant-based or recycled materials.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Switzerland?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Switzerland?
- How are products distributed in Sunglasses in Switzerland?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Switzerland - Category analysis
KEY DATA FINDINGS
Slight decline in value sales reflects category maturity and consumer prioritisation
EssilorLuxottica maintains its lead through broad brand portfolio and sustainability efforts
Sports-driven demand supports niche growth despite limited overall expansion
Gradual recovery expected, with affordability and versatility shaping purchase decisions
Enduring popularity of outdoor sports to support stable demand for protective eyewear
Eco-friendly materials and ethical production gain traction, though price remains a barrier
Eyewear in Switzerland - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!