PROSPECTS AND OPPORTUNITIES
Influx of tourists to South Africa could benefit luxury sunglasses
Post-pandemic, South Africa is witnessing an influx of overseas tourists, attracted by its warm climate during the summer months and various attractions, including safaris. The increasing number of overseas tourists arriving in South Africa over the forecast period can potentially benefit demand for certain luxury categories, including sunglasses.
Sunglass Hut expands its reach via Woolworths
Sunglass Hut is gradually expanding its reach by entering Woolworth stores in South Africa, despite owning multiple standalone stores across the country. In South Africa, Woolworths is a popular department store, and therefore adding a Sunglass Hut concession is more likely to benefit sales of luxury sunglasses.
Bash online offers consumers both mass and luxury sunglasses
The Foschini Group has launched an app called Bash. The retailer owns multiple brands and stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in South Africa?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in South Africa?
- How are products distributed in Sunglasses in South Africa?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in South Africa - Category analysis
KEY DATA FINDINGS
Most local consumers refrain from purchasing sunglasses in economic climate
Luxury sunglasses are only purchased when on promotion
Consumers move online to find competitive prices from overseas platforms
Influx of tourists to South Africa could benefit luxury sunglasses
Sunglass Hut expands its reach via Woolworths
Bash online offers consumers both mass and luxury sunglasses
Eyewear in South Africa - Industry Overview
Eyewear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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