PROSPECTS AND OPPORTUNITIES
Inbound demand drives growth of sunglasses
Sales of sunglasses are expected to rise in both volume and value terms in Japan over the forecast period. As Japan continues to see a rising trend in inbound tourism, coupled with the ongoing depreciation of the yen, the country has become an increasingly attractive shopping destination.
Launch of upcycled sunglasses brands
In the realm of sustainable fashion, the concept of upcycled sunglasses is gaining traction globally, and Japan is not far behind with its own innovative brands making a mark. One such pioneering brand is RE:C, initiated by Precious Plastic Karatsu from NPO Karatsu Farm & Food.
Sports eyewear on the rise - especially for children
In Japan, the perception of sunglasses in sports, particularly in youth sports such as baseball, has significantly evolved. Traditionally, the use of sunglasses in official games, such as those in middle and high schools, required prior applications and approvals, making it a cumbersome process.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Japan?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Japan?
- How are products distributed in Sunglasses in Japan?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Japan - Category analysis
KEY DATA FINDINGS
The ongoing normalisation of sunglasses
Luxottica Japan Co Ltd leads, but local players become a threat
Sunglasses stores emerge as sunglasses market expands
Inbound demand drives growth of sunglasses
Launch of upcycled sunglasses brands
Sports eyewear on the rise - especially for children
Eyewear in Japan - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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