PROSPECTS AND OPPORTUNITIES
Continued growth forecast for sunglasses in Turkey
Sales of sunglasses are expected to continue growing over the forecast period. Turkish consumers are expected to continue prioritising their eye health, which is increasingly reflected in the growing use of sunglasses not just for fashion, but for protection against harmful UV rays.
Smart glasses begin to attract attention
In partnership with EssilorLuxottica, Meta launched a new generation of Ray-Ban Meta smart glasses at the end of 2023. Pre-order demand in Turkey was high, and the product gained significant attention as of November 2023.
Sports models expected to gain greater ground
Sports sunglasses are expected to experience notable growth over the forecast period, driven by increasing participation in outdoor and fitness activities. Turkish consumers are showing rising interest in performance-enhancing and stylish eyewear that ensures both safety and comfort during sports.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Turkey?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Turkey?
- How are products distributed in Sunglasses in Turkey?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Turkey - Category analysis
KEY DATA FINDINGS
Sunglasses sales rise in Turkey in 2025
EssilorLuxottica leads with broad brand portfolio, while sustainability has increasing impact on sunglasses
Accelerating athleisure trend boosts interest in sporty models
Continued growth forecast for sunglasses in Turkey
Smart glasses begin to attract attention
Sports models expected to gain greater ground
Eyewear in Turkey - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sunglasses research and analysis database.
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