Sales of sunglasses are expected to continue growing over the forecast period. Turkish consumers are expected to continue prioritising their eye health, which is increasingly reflected in the growing use of sunglasses not just for fashion, but for protection against harmful UV rays.
In partnership with EssilorLuxottica, Meta launched a new generation of Ray-Ban Meta smart glasses at the end of 2023. Pre-order demand in Turkey was high, and the product gained significant attention as of November 2023.
Sports sunglasses are expected to experience notable growth over the forecast period, driven by increasing participation in outdoor and fitness activities. Turkish consumers are showing rising interest in performance-enhancing and stylish eyewear that ensures both safety and comfort during sports.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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