PROSPECTS AND OPPORTUNITIES
Discounts and promotional campaigns expected to drive sales of branded sunglasses moving forward
Sales of sunglasses are expected to rise over the forecast period. Sunglasses from luxury brands, such as Coach, Gucci, Michael Kors, and Louis Vuitton, are gaining traction as consumers become more brand conscious and look to sunglasses as an affordable way to buy into the luxury market.
AI-powered Meta glasses set to become increasingly visible in the forecast period
AI-powered and tech-integrated sunglasses are poised to gain traction in Malaysia over the forecast period, as global innovation in wearable technology begins to reach local shores. Although still in the early stages of market penetration, these smart eyewear products are generating a buzz amongst tech-savvy consumers and early adopters.
Sports sunglasses expected to gain momentum in the next few years in line with rising participation in sports and active lifestyles
In line with the ongoing health and wellness trend, Malaysian consumers are adopting increasingly active lifestyles involving in sporting activities such as cycling, running, marathon, swimming, pickle balls and many more. This trend is fuelling the rise of affordable, sports-specific sunglasses designed to meet the needs of diverse sporting environments.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Malaysia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Malaysia?
- How are products distributed in Sunglasses in Malaysia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Malaysia - Category analysis
KEY DATA FINDINGS
Promotions and discount campaigns fuel growth in sunglasses, along with influx of international tourists
Luxottica Wholesale tops sunglasses with wide range of licensed brands
Rising number of innovative sports sunglasses as Malaysians increasingly adopt active lifestyles
Discounts and promotional campaigns expected to drive sales of branded sunglasses moving forward
AI-powered Meta glasses set to become increasingly visible in the forecast period
Sports sunglasses expected to gain momentum in the next few years in line with rising participation in sports and active lifestyles
Eyewear in Malaysia - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sunglasses research and analysis database.
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