PROSPECTS AND OPPORTUNITIES
Sunglasses expected to recover as Mexico leverages trade exemptions
The category is expected to start recovering during the forecast period as the economic situation in Mexico improves. However, uncertainty remains due to the potential tariffs that the United States government is expected to impose on Mexico.
Nike’s latest launches Athena and Zeus set to boost athletes’ focus
The boom in outdoor exercise in Mexico, such as running, cycling, and hiking, has increased demand for functional accessories, particularly sports sunglasses. In this context, Nike has launched Nike Athena and Nike Zeus sunglasses, designed to enhance athletes' focus before and after competition.
Local brands will continue to lead the green eyewear movement
Environmental concerns are increasingly shaping consumer preferences across industries, and eyewear, particularly sunglasses, is no exception. In Mexico, Devlyn, the country’s leading optical retail chain with over 1,000 points of sale, launched an eco-friendly line of sunglasses under its Xiku brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Sunglasses industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sunglasses in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sunglasses in Mexico?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Sunglasses in Mexico?
- How are products distributed in Sunglasses in Mexico?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Sunglasses in Mexico - Category analysis
KEY DATA FINDINGS
Impact of inflation and affordable alternatives hampers growth in 2025
EssilorLuxottica lads, while Kering leverages prestige
Growth of sports sunglasses driven by active lifestyles post-pandemic
Sunglasses expected to recover as Mexico leverages trade exemptions
Nike’s latest launches Athena and Zeus set to boost athletes’ focus
Local brands will continue to lead the green eyewear movement
Eyewear in Mexico - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
Sunglasses
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sunglasses research and analysis database.
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