Competitive Landscape
Mobile World Jsc Leverages Brand Strength and Financial Solutions to Outpace Rivals
Appliances and electronics specialists in Vietnam are highly concentrated, with the market becoming significantly more so from 2020 to 2025. In 2025, Mobile World JSC commanded a dominant share of 44%, having increased from 29% in 2020, representing the largest absolute gain among all players.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Vietnam?
- Which are the leading retailers in Appliances and Electronics Specialists in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Vietnam - Category analysis
Key Data Insights
Mobile World Jsc and Peers Accelerate Shift to Digital as Physical Sales Weaken
Mobile World Jsc and Peers Accelerate Shift to Digital as Physical Sales Weaken
Dien May Cho Lon Boosts Sales through Regular Large-Discount Livestreams
Fpt Shop’S Ai-Powered Trade-In Programme Accelerates Upgrade Cycles and Loyalty
Mobile World Jsc and Fpt Prioritise Digitalisation to Drive Value Gains
Mobile World Jsc and Fpt Embrace Ai and Omnichannel Strategies to Enhance Customer Experience
Mobile World Jsc Leverages Brand Strength and Financial Solutions to Outpace Rivals
Retail in Vietnam - Industry Overview
As Competition Increases, Discount-Driven Strategies Reshape Perceptions of Value
Key Data Insights
As Competition Increases, Discount-Driven Strategies Reshape Perceptions of Value
Bach Hoa Xanh’S Growth Outpaces That of Traditional Competitors in Terms of Value Increase
Dien May Cho Lon’S Livestream Mega-Sales Transform Electronics Shopping
Generation Z and Y Fuel the Growth of Modern Retail Outlets outside Urban Areas
Tax Reforms and Local Warehousing Reshape Competition and Profitability for Both Online and Offline Retailers
Shopee and Bytedance Expand, but Fragmentation Persists in Retail
Saigon Co.Op and Canifa Set New Benchmarks with Smart Retail Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double-Digit Sales Days
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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