COMPETITIVE LANDSCAPE
Louis Vuitton extends its lead despite Korean entrants gaining traction
Louis Vuitton Hong Kong Ltd maintained its position as the clear market leader with an 18% retail value share in 2025, recording a near one percentage point gain from 2024. The Louis Vuitton brand accounts for all of this share, demonstrating the company’s singular focus on this flagship luxury label.
Brands shifting towards experiential retail
The competitive landscape has become increasingly fragmented and multi-layered, defined by luxury giants cementing prestige through flagship investments, affordable luxury and emerging Korean brands vying for attention, and resale platforms disrupting both by offering new value channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Hong Kong, China?
- Which are the leading brands in Bags and Luggage in Hong Kong, China?
- How significant is tourism in determining sales and demand for Bags and Luggage in Hong Kong, China?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Hong Kong, China?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Market resilience masks deepening polarisation and competitive fragmentation
Marginal growth masks category-level divergence driven by consumer polarisation
Dual pressures from local trading down and tourist spending shift constrain recovery
Tourism consumption seeing slow recovery
Dual-track demand to drive sustained growth as market polarisation deepens
New entrants intensify competition
Brands shifting towards experiential retail
Louis Vuitton extends its lead despite Korean entrants gaining traction
Brands shifting towards experiential retail
Offline maintains its dominance as e-commerce gains ground in omnichannel model
Personal Accessories in Hong Kong, China - Industry Overview
Polarised demand and evolving behaviour reshape personal accessories
Market polarisation drives bifurcated demand and brand strategies
Chow Tai Fook successfully navigates market polarisation
Transformative influence of Gen Z and evolving tourism
Omnichannel strategies drive customer connection and loyalty
Microbrands and niche players capitalise on demand for self-expression
Competition intensifies across three emerging arenas
Patek Philippe’s new experiential flagship store
Offline retail remains central to personal accessories sales
Online retail playing an increasingly complementary role
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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