PROSPECTS AND OPPORTUNITIES
More investment in corporate social responsibility
An important pillar of Derimod's strategy is around gender equality where more than 50% of the senior management and central employees are women. Such a structure is something of a rarity in Turkey, but it has been in place since the day it was founded.
Players are keen to target Generations Z and Alpha
Leading brands will further investigate the spending habits of younger generations, notably Generation Z and Generation Alpha, who are value-driven in their spending and demand greater transparency about the manufacturing process and in terms of communication. At the same time, more automated systems are expected to enable designers to be creative.
Manufacturers will source raw materials locally
Players will continue to seek manufacturing sources closer to the local market. With the increasing costs of shipping and raw materials, players will be forced to review their pricing and production strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Turkey?
- Which are the leading brands in Bags and Luggage in Turkey?
- How significant is tourism in determining sales and demand for Bags and Luggage in Turkey?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Turkey?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Turkey - Category analysis
KEY DATA FINDINGS
Derimod invests heavily in retail e-commerce
Second-hand bags create some challenges for luxury brands
Demand for eco-conscious luggage and bags is rising
More investment in corporate social responsibility
Players are keen to target Generations Z and Alpha
Manufacturers will source raw materials locally
Personal Accessories in Turkey - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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