COMPETITIVE LANDSCAPE
Niche brands gain traction with customisation and local production
Bags and luggage in the Netherlands is fairly fragmented. Samsonite BV was the leading company with a 10% value share in 2025, followed by VF (J) Nederland BV, owner of the Eastpak and Kipling brands, with 7%.
Legacy brands leverage strong brand recognition and new product launches to drive sales
The top brands in bags and luggage in 2025 were Samsonite, Chanel and Coach, with 8%, 4% and 4% value shares, respectively. These brands' ability to maintain their position can be attributed to strong brand recognition, continued investment in new product launches, and effective social media advertising.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Netherlands?
- Which are the leading brands in Bags and Luggage in Netherlands?
- How significant is tourism in determining sales and demand for Bags and Luggage in Netherlands?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Netherlands?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in the Netherlands - Category analysis
KEY DATA FINDINGS
Bags and luggage shows resilience amidst trend toward polarisation
Local brands drive sales with quality and affordable luxury products
Smaller brands gain traction with sustainable and artisanal appeal
Small bags become increasingly popular among younger consumers
AI and technological innovations drive growth in bags and luggage
Manufacturers expected to invest in design to drive growth
Segmentation set to increase uptake among men and older consumers
Sustainability and tech innovation to shape product development and drive business growth
Niche brands gain traction with customisation and local production
Legacy brands leverage strong brand recognition and new product launches to drive sales
Retail e-commerce gains traction as consumers seek variety and discounts
Personal Accessories in the Netherlands - Industry Overview
Affluent consumers and digital trends drive growth for personal accessories
Smaller Dutch brands gain traction among consumers
Influencers and social media drive demand for luxury personal accessories
Market polarisation affects value growth of personal accessories
Manufacturers to target emerging consumer groups and market polarisation set to continue
Retail e-commerce expansion to continue alongside investment in flagship stores
Global brands maintain their lead through sustained marketing and product development
Specialist stores lead sales of personal accessories despite growth for retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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