COMPETITIVE LANDSCAPE
Fragmented category with shifting shares
Bags and luggage in Spain remains extremely fragmented, with a mix of global players, domestic brands, and online platforms competing for share. In 2025, LVMH Iberia SL held a 12% retail value share, followed closely by Inditex SA, also with 12%, and Samsonite España SA with 6%.
Emerging players challenge incumbents through online strength
A growing desire among Spanish consumers to express individuality – mirroring broader trends across personal accessories – is reshaping bags and luggage. This shift is fuelling the rise of small and often artisanal brands, many of which are experiencing strong sales growth through online channels and occasional pop-up retail formats.
No significant mergers or acquisitions, but opportunities abound
Retail current value sales of bags and luggage are expected to continue growing over the forecast period. This will be driven by the increasing demand for affordable and practical products, as consumers become more price-sensitive and opt for cheaper alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Spain?
- Which are the leading brands in Bags and Luggage in Spain?
- How significant is tourism in determining sales and demand for Bags and Luggage in Spain?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Spain?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Spain - Category analysis
KEY DATA FINDINGS
Retail value growth slows, while volume decline continues, although at a slower rate
Market polarisation due to economic uncertainty and rising number of HNWIs
Luggage drives growth with holiday spending
Players capitalise on price sensitivity
Influencers drive sales and shape product trends
Consumers expected to seek products at both ends of the market
Luggage anticipated to drive growth from a lower base than bags
Sustainability and e-commerce to shape the future
Fragmented category with shifting shares
Emerging players challenge incumbents through online strength
No significant mergers or acquisitions, but opportunities abound
Offline retail remains the dominant channel for sales of bags and luggage
Retail e-commerce drives growth as consumers seek better prices and a wide product range
Personal Accessories in Spain - Industry Overview
Economic factors drive trading down, although affordable luxury also popular
An increasing number of consumers trade down to fast fashion and affordable luxury
Writing instruments performs well in volume terms due to social media and mental health
Influencers drive sales and shape product trends
E-commerce, social media, and greater consumer confidence expected to drive sales
Writing instruments set to remain the largest personal accessories category in volume terms
Social media influencers to shape trends and drive sales
Established brands maintain their lead due to solid reputation and consumer loyalty
Smaller local brands gain ground through social media
Offline retail continues to dominate personal accessories
Retail e-commerce drives up its share of personal accessories
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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