COMPETITIVE LANDSCAPE
Luxury brands dominate with strong product offerings
Bags and luggage remained fragmented in 2025, with luxury brands holding the strongest positions. Hermès International SCA led with 13% value share, increasing from 12% in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Switzerland?
- Which are the leading brands in Bags and Luggage in Switzerland?
- How significant is tourism in determining sales and demand for Bags and Luggage in Switzerland?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Switzerland?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Switzerland - Category analysis
KEY DATA FINDINGS
Travel recovery drives sustainable and tech-enhanced growth
Travel and tourism industry drives product innovation
AI and tech innovation boost retail e-commerce with better shopping experiences
Sustainability and Gen Z encourage interest in resale, rental and digital channels
Luxury and tech-enhanced products set to drive future growth
Mid-tier handbags expected to decline amid luxury and fast-fashion competition
Luxury brands dominate with strong product offerings
Tactile experiences encourage consumer preference for physical stores
Omnichannel strategies drive retail e-commerce growth with better shopping experiences
Sustainability and inclusivity shapes material development and product design
Personal Accessories in Switzerland - Industry Overview
Tech innovation, sustainability and luxury demand propel growth in personal accessories
Performance and structural drivers of personal accessories
AI and tech innovation boosts sales of connect watches
Sustainability drives innovation in product design
Affluent consumers set to drive growth of luxury and premium products
Sustainability to further shape industry landscape
Technological integration and the future role of artificial intelligence
The Swatch Group Ltd and Rolex SA lead landscape despite shifts
Resale and rental trends reshape market dynamics and opportunities
Offline retail leads with e-commerce gaining traction
E-commerce gains share with convenience and discounts
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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