PROSPECTS AND OPPORTUNITIES
Forecast period to see continued development for store-based retailing
Store-based retail remains a vital channel for bags and luggage, with brands increasingly investing in the in-store shopping experience to attract customers. This involves creating engaging store environments, offering unique in-store experiences and hosting pop-up exhibitions.
Local players set to expand within competitive landscape
Thailand’s bags and luggage market is expected to benefit from increased tourism and the ongoing integration of digital platforms, including e-commerce and social media. Although the market remains fragmented, luxury brands continue to drive performance in the high-end segment.
Luxury bags will see growth in second-hand market, while players invest more in innovation
Supported by the sustainability trend, more consumers are expected to show interest in purchasing pre-owned bags, particularly those from luxury brands. The second-hand market is likely to gain momentum as consumers seek more affordable ways to own high-end brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Thailand?
- Which are the leading brands in Bags and Luggage in Thailand?
- How significant is tourism in determining sales and demand for Bags and Luggage in Thailand?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Thailand?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Thailand - Category analysis
KEY DATA FINDINGS
K-Culture fever shapes demand for bags and luggage in 2024
Brands use localisation strategies to market products, while discounts and promotions remain important
Sustainability continues as key focus for consumers and brands
Forecast period to see continued development for store-based retailing
Local players set to expand within competitive landscape
Luxury bags will see growth in second-hand market, while players invest more in innovation
Personal Accessories in Thailand - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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