COMPETITIVE LANDSCAPE
Market concentration remains high
France’s bags and luggage market remains highly concentrated, with leading companies continuing to dominate in 2025. LVMH Moët Hennessy Louis Vuitton SA retained its position at the top with 34% of company shares, followed by Hermès International SCA at 12% and Kering SA at 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in France?
- Which are the leading brands in Bags and Luggage in France?
- How significant is tourism in determining sales and demand for Bags and Luggage in France?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in France?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in France - Category analysis
KEY DATA FINDINGS
Solid sales growth supported by recovering tourism
Resale and reuse drive schoolbag strategies
Consolidation to drive competitive dynamics
Growing experimentation with lower impact materials
The Kooples’ relaunch with generative AI technology
Market concentration remains high
French shoppers still favour stores, while digital platforms push for a bigger share
Cabaia enhances the in-store experience
Personal Accessories in France - Industry Overview
EXECUTIVE SUMMARY
Value-led growth returns in 2025
Premium categories underpin market growth
Value growth supported despite ongoing uncertainty
Shifting consumption patterns shape uneven growth
Gen Z accelerates deconsumerism and value-led luxury
Traditional and connected watches remain best positioned for future growth
High-end players sustain influence in a fragmented landscape
Circularity and retail innovation reinforce sustainability
Production efficiency and supply chain transparency gain momentum
Retail offline remains the dominant channel for personal accessories
E-commerce maintains a stable but secondary role
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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