PROSPECTS AND OPPORTUNITIES
Customisation can help brands to offer differentiation
Over the forecast period, brands of bags and luggage are expected to further empower consumers to be more creative with their designs and make products their own. What was once considered a luxury feature is now becoming accessible to a broader audience, as mass market brands offer options to personalise bags with initials or customise designs.
Sustainability to gain momentum and influence brand strategies
Sustainability will remain a significant concern in all aspects of life in Germany, particularly as consumers become increasingly aware of sustainability issues and better informed about upcoming legislation that forces companies to act more responsibly towards the environment. As European legislation progresses to prevent misleading product claims, the fight against greenwashing has become more serious.
Further growth potential for retail e-commerce supported by technological development
Retail e-commerce is expected to experience further growth in the coming years, supported by the rapid integration of new technologies, such as artificial intelligence, which will enable consumers to easily and quickly find the most appropriate product recommendations to match their requirements. From browsing a vast array of products, including various models, sizes, and features, consumers also find that they benefit from exclusive discounts online tailored to their preferences and needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Germany?
- Which are the leading brands in Bags and Luggage in Germany?
- How significant is tourism in determining sales and demand for Bags and Luggage in Germany?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Germany?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Germany - Category analysis
KEY DATA FINDINGS
Bags and luggage struggles to recover despite travel and work opportunities
Samsonite retains lead of fragmented competitive landscape
Bags and luggage specialists remains most popular distribution channel
Customisation can help brands to offer differentiation
Sustainability to gain momentum and influence brand strategies
Further growth potential for retail e-commerce supported by technological development
Personal Accessories in Germany - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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