COMPETITIVE LANDSCAPE
Samsonite, Rimowa and Louis Vuitton maintain their lead through strategic investments
Bags and luggage in Germany remained fragmented in 2025. Samsonite GmbH continued to lead, with Rimowa GmbH following close behind, then Louis Vuitton Deutschland GmbH.
Opportunities for organic growth remain
There were no significant mergers or acquisitions in bags and luggage in Germany in 2025, and none are anticipated in 2026. This stability in the competitive landscape suggests that the leading companies are focusing on organic growth and strategic investments rather than expanding through acquisitions.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Germany?
- Which are the leading brands in Bags and Luggage in Germany?
- How significant is tourism in determining sales and demand for Bags and Luggage in Germany?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Germany?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Germany - Category analysis
KEY DATA FINDINGS
Premiumisation and sustainability drive value growth amid volume stagnation
Value growth despite volume decline as consumers look for luxury and durability
Rimowa's pre-loved luggage platform drives the resale market
Sustainable innovations drive sales of premium products
Gen Z drives demand for personalised and sustainable products
Sustainable practices to drive long-term growth, but competition from resale will continue
Bags to remain the largest category, and see the fastest growth
Resale and rental trends and market polarisation to reshape consumer behaviour
Samsonite, Rimowa and Louis Vuitton maintain their lead through strategic investments
Opportunities for organic growth remain
Offline retail remains dominant as consumers value tactile experiences
Retail e-commerce is the fastest growing distribution channel as technology advances
Personal Accessories in Germany - Industry Overview
Premiumisation and tech integration drive value growth amid volume decline
Slowing inflation and cautious consumer spending shape category dynamics
Traditional and connected watches is the largest, with growth driven by connected watches
Sustainability is crucial, with consumers seeking recycled and biodegradable components
AI and tech innovation reshape personal accessories
Sustainable personal accessories set to drive growth
Traditional and connected watches to remain largest category and remain stable
Digital technology and market polarisation expected to become more evident
Leading brands maintain their positions, but changes in share evident
Market polarisation impacts the competitive landscape
Sustainable practices and innovation expected to drive opportunities for brands
Retail offline remains dominant as consumers still value the shopping experience
Retail e-commerce drives growth with convenience and flexibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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