COMPETITIVE LANDSCAPE
Emerging luxury brands challenge incumbents with quality and affordability
The competitive landscape of bags and luggage in the UK is moderately fragmented, with a mix of global luxury players and emerging brands competing for share. In 2025, the leading players were Louis Vuitton UK Ltd, Chanel Ltd, and Prada UK Retail Ltd with retail value shares of 15%, 6%, and 4%, respectively.
Polène’s London flagship aims to strengthen its position in accessible luxury
In 2025, Polène opened its first UK flagship store in London, marking a significant milestone in its international growth. Located in the heart of Mayfair, the boutique reflects the brand’s signature aesthetic.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in United Kingdom?
- Which are the leading brands in Bags and Luggage in United Kingdom?
- How significant is tourism in determining sales and demand for Bags and Luggage in United Kingdom?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in United Kingdom?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in the United Kingdom - Category analysis
KEY DATA FINDINGS
Bags and luggage market driven by luxurt and value polarisation
Luxury and value-driven sales drive market polarisation
Impact of tourism and low-cost travel on bags and luggage
Uniqlo drives value growth with affordable luxury
Value-conscious consumers to drive demand for accessible luxury
Sustainability as a catalyst for innovation
Digital-first strategies to become increasingly important
Emerging luxury brands challenge incumbents with quality and affordability
Polène’s London flagship aims to strengthen its position in accessible luxury
Offline retail remains dominant despite e-commerce growth
Personal Accessories in the United Kingdom - Industry Overview
Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
Both luxury and value-driven segments drive sales
Daisy London and Shrimps collaboration thrives amid polarisation
Resale and rental impact personal accessories
Luxury and value-driven segments to drive sales in the future
Writing instruments to remain the largest category in volume terms
Sustainability, digitalisation, and Generation Z to shape personal accessories
Luxury conglomerates maintain their lead amidst market polarisation
Opportunities for new and existing players
Offline retail leads through specialist retailers
Retail e-commerce remains significant, but secondary to offline retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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