COMPETITIVE LANDSCAPE
Blue Star Group SA and Gax SA maintain market leadership
The bags and luggage market in Argentina is characterised as fragmented, with multiple players competing for market share. In 2025, the top players in the market were Blue Star Group SA, Gax SA and XL Shop SA, with value shares of 7% , 6%, and 4%, respectively.
Emerging players and new opportunities
Emerging companies, such as Zadig Voltaire, are performing well in luxury handbags, with six stores across Argentina and a strong e-commerce presence. Zadig Voltaire's success can be attributed to its ability to expand its offerings and cater to the growing demand for luxury products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Argentina?
- Which are the leading brands in Bags and Luggage in Argentina?
- How significant is tourism in determining sales and demand for Bags and Luggage in Argentina?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Argentina?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Argentina - Category analysis
KEY DATA FINDINGS
Value grows despite declining volumes
Discount strategies mitigate decline in sales volume
Bags drives sales despite overall decline
Market polarisation affects value sales growth
Brands diversify product ranges to drive sales growth
Bags to maintain dominance as largest category
Luggage growth driven by tourism and economic factors
Blue Star Group SA and Gax SA maintain market leadership
Emerging players and new opportunities
Specialist retailers lead sales as e-commerce gains traction
E-commerce drives growth with small designer brands
No new retail brands or concepts emerge in 2026
Personal Accessories in Argentina - Industry Overview
A complex landscape
Expensive brands maintain sales despite economic downturn
Imports boost product availability and brand presence
Market polarisation affects value sales growth
Luxury brands to drive growth with increased imports and promotions
Imports and e-commerce to shape future sales and product offerings
Business impact of market trends and consumer behaviour
Leading companies maintain share through strategic expansion
Emerging players and new launches drive market dynamics
Specialist retailers dominate personal accessories distribution
Retail e-commerce sees further expansion
Designers leveraging Instagram to drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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