COMPETITIVE LANDSCAPE
Lamonza and Louis Vuitton maintain lead through ubiquity and luxury appeal
The bags and luggage industry in Romania remained fragmented in 2025, with multiple global and local players competing for market share. Azad Enterprises Srl and LVMH Moët Hennessy Louis Vuitton SA, held leading shares, standing at 5% each in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Romania?
- Which are the leading brands in Bags and Luggage in Romania?
- How significant is tourism in determining sales and demand for Bags and Luggage in Romania?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Romania?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Romania - Category analysis
KEY DATA FINDINGS
Travel and tourism recovery grows retail volume and value sales, despite austerity and inflation
Value sales grow due to incoming and outbound travel recovery
Bags drive volume sales with multifunctionality and sustainability
Market polarisation seen in bags and luggage, driven by income disparity
Active lifestyles and sustainability to drive growth in bags and luggage
Polarisation likely to persist, impacting product offerings
Technological integration and premiumisation to shape future sales
Lamonza and Louis Vuitton maintain lead through ubiquity and luxury appeal
Multi-brand chained retailers dominate offline sales
Retail e-commerce grows rapidly driven by convenience
Personal Accessories in Romania - Industry Overview
Market split between affordable and premium personal accessories as appetite for luxury grows in Romania
Market shifts towards polarisation in 2025
High growth across categories buoyed by premium demand
Resale and rental initiatives gain traction among Romanian consumers
Gen Z drives demand for sustainable personal accessories
Market polarisation to see premium demand escalate but pricing to remain integral to mainstream purchases
Sustainability to inform future consumer choice
AI-integration and innovation to drive fastest growth in connected watches
Luxury players and local brands shape competitive landscape
Offline retail leads with specialists and a focus on store ambience
E-commerce commands 21% of sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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