PROSPECTS AND OPPORTUNITIES
Personalisation as key strategy to woo consumers
Personalisation is becoming a significant strategy for brands in the competitive bags and luggage market. Many companies have broadened the range of products that can be customised to meet growing consumer demand for unique and personal items.
Sustainability and luxury will come into sharper focus
As environmental consciousness among consumers continues to rise, brands are increasingly prioritising sustainability in their designs. Samsonite, for instance, collaborates with Kloth Cares to run annual trade-in campaigns, encouraging customers to recycle pre-loved luggage.
Greater prevalences of immersive shopping experiences projected for forecast period
Players in bags and luggage – both domestic and international - are increasingly leveraging omnichannel strategies and pop-up stores to create engaging and immersive shopping experiences, particularly for younger consumers. Dior Malaysia, for example, held its second Dioriviera pop-up at Pavilion KL, offering a luxurious cruise-themed shopping experience complemented by a café appointment.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Malaysia?
- Which are the leading brands in Bags and Luggage in Malaysia?
- How significant is tourism in determining sales and demand for Bags and Luggage in Malaysia?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Malaysia?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Malaysia - Category analysis
KEY DATA FINDINGS
Casual bags and tote bags gain ground with younger Malaysians
Slowed economic growth prompts increased appetite for non-luxury and entry-level luxury brands, while collaborations help sustain category sales
New mall openings lead to rise in specialist retailers as recovery in travel supports focused launches
Personalisation as key strategy to woo consumers
Sustainability and luxury will come into sharper focus
Greater prevalences of immersive shopping experiences projected for forecast period
Personal Accessories in Malaysia - Industry Overview
Personal accessories in 2024: The big picture
Key trends 2024
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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