COMPETITIVE LANDSCAPE
Louis Vuitton maintains leadership with innovation and design
The bags and luggage landscape in Malaysia remained relatively fragmented in 2025, characterised by a mix of global players and domestic brands. Louis Vuitton Malaysia Sdn Bhd led with 10% value share, followed by Coach Malaysia Sdn Bhd and Michael Kors (M) Sdn Bhd with 5% share each.
Emerging players Earthya and MiLi appeal to tech-savvy and eco-conscious consumers
The market saw emerging companies like Earthya and MiLi performing well by focusing on innovation and tech-enabled solutions, as well as sustainability and environmental consciousness. The trend, driven by Gen Z, has led to increased competitive dynamics by emphasising convenience, innovation, and sustainability among brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Malaysia?
- Which are the leading brands in Bags and Luggage in Malaysia?
- How significant is tourism in determining sales and demand for Bags and Luggage in Malaysia?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Malaysia?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Malaysia - Category analysis
KEY DATA FINDINGS
Innovation and sustainability drive growth in polarised market
Premiumisation and HNWI demand drive category growth
Market polarisation drives multifunctional and luxury segments
Gen Z drives demand for fashionable and sustainable designs
Consumers set to continue prioritising affordability, innovation and multifunctionality
Manufacturers to focus on sustainability, personalisation and digital engagement
AI and tech innovation to enhance product functionality and convenience
Louis Vuitton maintains leadership with innovation and design
Emerging players Earthya and MiLi appeal to tech-savvy and eco-conscious consumers
Offline retail dominates sales of luxury bags and luggage
Personal Accessories in Malaysia - Industry Overview
KEY DATA FINDINGS
Gen Z influence, sustainability and AI and tech innovation lead industry trends
Market resilience amid economic pressures and consumer polarisation
Younger consumers and modest style reshape purchasing behaviour and preferences
AI and innovation key for brands to engage customers and improve operational efficiency
Sustained expansion forecast for personal accessories amidst evolving consumer habits
Virtual innovation and interactive flagships to elevate Malaysian retail experiences
Sustainable materials to drive innovation in product design
Leading brands maintain positions through quality and innovation
Emerging brands Pokédots and TALEE slowly gain traction
AI-powered shopping and social commerce drive online sales growth
Uniqlo collaborations with Anya Hindmarch and JW Anderson to drive consumer engagement
All Love gains recognition through exclusivity and accessibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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