COMPETITIVE LANDSCAPE
Top brands maintain lead through innovation and loyalty
Bags and luggage in the Philippines is moderately concentrated, with the top five manufacturers holding significant shares. In 2025, Kering SA and LVMH Möet Hennessy Louis Vuitton SA retained their leading positions with 8% and 7% value share, respectively.
The 815 Co. and Island Elephant grain traction with Generation Z
Several emerging companies are performing well in bags and luggage in the Philippines, due to their niche offerings and strategic positioning. Marricola is succeeding with handcrafted, sustainable handbags, while The 815 Co.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Philippines?
- Which are the leading brands in Bags and Luggage in Philippines?
- How significant is tourism in determining sales and demand for Bags and Luggage in Philippines?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Philippines?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in the Philippines - Category analysis
KEY DATA FINDINGS
Sustained growth driven by rising incomes and strategic premiumisation
Rising disposable incomes drive sales of bags and luggage
AirAsia and American Tourister drive growth with co-branded luggage
Local brands redefine luxury with heritage-inspired bags
Tourism and urban mobility set to fuel bags and luggage value growth
Generation Z and millennials drive demand for sustainable bags
Demand for heritage-inspired bags and luggage expected to increase
Top brands maintain lead through innovation and loyalty
The 815 Co. and Island Elephant grain traction with Generation Z
Offline retail dominates but e-commerce makes further gains
Samsonite’s luggage trade-in campaign embodies sustainable innovation
Personal Accessories in the Philippines - Industry Overview
Growth in HNWIs drives premiumisation in personal accessories in the Philippines
Market polarisation reshapes competitive landscape and drives value sales
Jewellery and traditional and connected watches drive category value sales growth
Brands capitalise on Generation Z appeal for tech innovation
Market set to remain polarised, with increasing HNWIs driving premium purchases
Generation Z preferences and emerging brands reshape market dynamics
Incumbents maintain share through heritage and exclusivity
Emerging brands drive competition in competitive landscape
Innovative launches and emerging brands create new opportunities
Consumer focus shifts online, as e-commerce emerges as dynamic retail channel
Spatio redefines modern Filipino retail with immersive experience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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