COMPETITIVE LANDSCAPE
D2C brands challenge incumbents, reshaping market dynamics
The bags and luggage market in India remains relatively fragmented, with multiple players competing for share. In 2025, the top companies, including Samsonite South Asia Pvt Ltd, VIP Industries Ltd, and Safari Industries (India) Ltd, held shares of 8%, 6%, and 6%, respectively.
Emerging players and digitalisation drive future growth
Several emerging Indian luggage brands, such as Mokobara, Nasher Miles, Uppercase, and Assembly, performed well in 2025. These brands have succeeded by combining niche product offerings, targeted digital promotion, and lifestyle-focused marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in India?
- Which are the leading brands in Bags and Luggage in India?
- How significant is tourism in determining sales and demand for Bags and Luggage in India?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in India?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in India - Category analysis
KEY DATA FINDINGS
Gen Z influencing the growth and development of bags and luggage
Rising disposable income drives demand for quality bags and luggage
Bags dominate market share with sustained demand
Players shift focus to attract the attention of Gen Z shoppers
Smart luggage and digital transformation set to drive growth
Bags to maintain dominance as luggage gains traction
Sustainability and digitalisation reshaping the competitive landscape
D2C brands challenge incumbents, reshaping market dynamics
Emerging players and digitalisation drive future growth
Offline retail dominates sales of bags and luggage
Retail e-commerce emerges as the most dynamic channel
Omnichannel retailing and digitalisation shape competitive landscape
Tech-savvy brands drive innovation with smart features
Personal Accessories in India - Industry Overview
Improving economy supports sales of personal accessories in 2025
Rising disposable incomes fuel premiumisation trend
Titan's Jalsa watch epitomises the growing focus on luxury goods
Regulatory measures enhance trust in jewellery
Sales set to benefit from growing base of more affluent consumers
Jewellery set to drive growth with the focus on premiumisation and sustainability
Digital transformation reshapes retail strategies and consumer engagement
D2C brands challenge incumbents in personal accessories
Opportunities emerging from shifts in competitive dynamics
Offline retail leads due to the importance of tactile experiences
Retail e-commerce drives growth with convenience and digital adoption
An omnichannel presence has become essential for retailers
Gen Z drives innovation in jewellery design and sourcing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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