COMPETITIVE LANDSCAPE
Incumbents maintain lead amidst rising competitive pressure
The bags and luggage landscape in Poland remains fragmented, with a mix of global players and domestic brands competing for share. In 2025, the top companies maintained their positions, with Wittchen SA leading with an 8% value share, followed by LPP SA and Ochnik SA, both with 5%.
Competition sees market challengers squeeze incumbents
Competitive pressure emerged in 2025, with discounters and fast-fashion chains eroding share with low-priced handbags and luggage, while local premium designers challenged incumbents by positioning bags as identity-driven lifestyle products. Meanwhile, incumbents such as Wittchen and Ochnik defended share with scale, omnichannel investment, and brand recognition, but faced difficulties maintaining margins as new challengers reshaped consumer expectations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Poland?
- Which are the leading brands in Bags and Luggage in Poland?
- How significant is tourism in determining sales and demand for Bags and Luggage in Poland?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Poland?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Poland - Category analysis
KEY DATA FINDINGS
Travel and tourism rebound supports growth of bags and luggage
Discounters and premium brands drive sales with polarised strategies
Bags dominate share with steady demand
Brands leverage tourism rebound with holiday collections
Tourism and sustainability to drive luggage growth
Price sensitivity will remain, driving discounting culture
Retail e-commerce to grow supported by social media and tech innovation
Incumbents maintain lead amidst rising competitive pressure
Competition sees market challengers squeeze incumbents
Seasonal promotions drive offline sales
Personal Accessories in Poland - Industry Overview
Niche players challenge legacy brands as industry grows
Market polarisation driven by impulse buys and self-gifting
Niche players challenge legacy brand acquisitions with storytelling, design and sustainability
Personal statements and wellness culture to propel future performance
Gen Z to drive demand for cultural relevance, elevated design and storytelling
Incumbents consolidate share through strategic acquisitions
Niche brands, micro labels, and value players capture growing share
Offline stores drive distribution, but e-commerce gains further momentum
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
-
- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
-
- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!