COMPETITIVE LANDSCAPE
Luxury brands maintain lead, with Prada making a strategic acquisition
The bags and luggage category in Italy remains fairly concentrated, with Guccio Gucci SpA and LVMH Italia SpA holding the top spots, with 13% value shares each, followed by Prada SpA with 7%. Louis Vuitton (11%), Prada (7%), and Hermès (7%) were the top brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Italy?
- Which are the leading brands in Bags and Luggage in Italy?
- How significant is tourism in determining sales and demand for Bags and Luggage in Italy?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Italy?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Italy - Category analysis
KEY DATA FINDINGS
Market polarises as recovering tourism grows luggage sales
Economic uncertainty polarises consumption patterns in bags and luggage
Travel and tourism boost luggage sales through innovation
Sustainability efforts drive consumer demand and sales growth
Market polarisation expected to continue, at the expense of mid-range bags and luggage
Luggage sales to be driven by travel industry rebound
Sustainability trend to continue to drive eco-friendly design
Luxury brands maintain lead, with Prada making a strategic acquisition
Offline retail dominates, while e-commerce grows through omnichannel strategies
Gucci innovates traditional luxury retail with new window display
Personal Accessories in Italy - Industry Overview
Market polarisation defines Italy's personal accessories market in 2025
Luxury purchases drive value growth despite economic uncertainty
Jewellery records highest growth and leads value sales
Market polarises amid economic uncertainty
Sustainability expectations drive design and production innovation
AI and technology innovation provides competitive advantage
Luxury demand set to drive interest in personal accessories
Resale market expected to grow personal accessories market in Italy
Sustainability to lead to investment into natural materials and recycling
AI, data analytics and technological innovation to shape industry future
Rolex and Richemont maintain lead with luxury focus
Market stability offers opportunities
Leisure and personal goods specialists lead offline retail sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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