COMPETITIVE LANDSCAPE
Luxury brands maintain lead with strong brand equity and experiential marketing
In 2025, Louis Vuitton Japan KK and Hermès Japon Co Ltd lead the bags and luggage market in Japan due to their strong brand equity and experiential marketing efforts. For instance, Louis Vuitton Japan KK launched Japan-exclusive products such as the Shopper Clutch, a versatile men's bag, and hosted the Visionary Journey exhibition in Osaka, celebrating its 170-year legacy and cultural ties with Japan.
UNIQLO stays on the affordable side
UNIQLO has built a strong foothold in Japan’s mass apparel and footwear market by combining quality, affordability, and design. Recently, the brand has been expanding into the bag category, offering trend-driven, functional, and affordable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Japan?
- Which are the leading brands in Bags and Luggage in Japan?
- How significant is tourism in determining sales and demand for Bags and Luggage in Japan?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Japan?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Japan - Category analysis
KEY DATA FINDINGS
Market polarisation drives luxury and functional bags growth
Polarisation drives sales growth of luxury brands and functional products
Tourism rebound drives luggage demand from shopping visitors
Younger shoppers and tourists drive Japan’s premium resale boom
Inbound tourism will continue to drive growth
Affluent domestic consumers and younger generations set to shape market
Luxury brands maintain lead with strong brand equity and experiential marketing
UNIQLO stays on the affordable side
Brand storytelling and tactile engagement strengthen offline retail leadership
E-commerce sees growth, boosted by social media platforms
TikTok shop drives e-commerce growth among younger consumers
Personal Accessories in Japan - Industry Overview
Tourism rebound and market polarisation fuel accessories growth
Tourism-fuelled growth reshapes Japan’s personal accessories market
Luxury demand strengthens owing to market polarisation
Resale innovation elevates luxury engagement
Value-added offerings will sustain brand relevance in a competitive market
Character collaborations to drive cultural momentum
Demographic shifts demand strategic adaptation
Leading luxury brands dominate with strong presence
Richemont stays ahead by deepening connection through elevated craft and storytelling
In-store experiences sustain offline dominance in luxury accessories
TikTok shop accelerates social commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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