COMPETITIVE LANDSCAPE
Arezzo maintains lead through innovation and omnichannel strategies
The bags and luggage industry in Brazil remained moderately concentrated in 2025, with leading companies maintaining their positions through innovation and brand strength. Arezzo & Co led the market with a 29% share in 2025, followed by Fisia Comercio de Produtos Esportivos Ltda with 7%.
No significant mergers or acquisitions in 2025
There were no notable mergers or acquisitions in the bags and luggage category in Brazil in 2025, nor were any anticipated in 2026. Additionally, there were no significant innovative product launches in late 2025 or planned for 2026 that could potentially impact the competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Brazil?
- Which are the leading brands in Bags and Luggage in Brazil?
- How significant is tourism in determining sales and demand for Bags and Luggage in Brazil?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Brazil?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Brazil - Category analysis
KEY DATA FINDINGS
Quality, design and sustainability drive growth
Samsonite and Le Postiche drive sales through diverse strategies
Bags drives sales with premium and affordable options
Travel and tourism boosts category growth
Sustainable and premium products drive growth
Bags to remain largest category
Eco-friendly innovations and digital transformation key to success
Arezzo maintains lead through innovation and omnichannel strategies
No significant mergers or acquisitions in 2025
Retail offline dominates sales through department stores and luggage specialists
Retail e-commerce grows as omnichannel strategies become essential
Leisure and personal goods specialists drives sales through bags and luggage specialists
Gen Z drives innovation with sustainable and tech-friendly designs
Personal Accessories in Brazil - Industry Overview
Premiumisation and tech innovation key to growth
Growth despite global uncertainty
Vivara adapts to polarisation, while Casio Vintage captures young consumers with retro appeal
Gen Z drives demand for smart and connected accessories
Tech-savvy consumers drive premium growth through innovation
Sustainability and cultural relevance to shape industry dynamics
Fastest growth in traditional and connected watches driven by tech innovation
Leading brands maintain positions through innovation and strategy
Opportunities arise from market trends and consumer preferences
Retail offline remains dominant through omnichannel presence
E-commerce expands with Gen Z and Millennial consumers driving growth
Retail e-commerce plays significant role with growing competition
Sustainable luxury jewellery redefines market with eco-friendly designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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