COMPETITIVE LANDSCAPE
Local brands gain share as market polarisation intensifies competition
The bags and luggage market in Indonesia is fragmented, with a mix of global players, domestic brands, and online platforms competing for share.
Emerging brands and sustainability influencing the market
The rise of local brands and the growing demand for environmentally friendly personal accessories has presented opportunities for businesses operating within bags and luggage. Local brands like Torch and Bodypack are successfully engaging consumers with functional, stylish, and affordable products, while also adopting sustainable practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in Indonesia?
- Which are the leading brands in Bags and Luggage in Indonesia?
- How significant is tourism in determining sales and demand for Bags and Luggage in Indonesia?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in Indonesia?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in Indonesia - Category analysis
KEY DATA FINDINGS
Sales of bags and luggage grow as competition intensifies
Local brands thrive as market polarisation intensifies competition
Gen Z drives demand for functional and stylish bags
Market polarisation impacts value growth
Gen Z to continue driving demand for functional and stylish bags
Local brands and sustainability set to be a growing feature of the market
Market polarisation will continue to impact growth
Local brands gain share as market polarisation intensifies competition
Emerging brands and sustainability influencing the market
Consumers prefer the tactile nature of in-store shopping
Retail e-commerce grows rapidly driven by online platforms and live commerce
Local brands and e-commerce drive market dynamics through innovation
Personal Accessories in Indonesia - Industry Overview
Sales grow fuelled by digital innovation, sustainability and a strong rebound in tourism
Market polarisation has a big impact on the market
Smaller brands gain market share through digital channels
Bright outlook for personal accessories in Indonesia
Traditional and connected watches lead growth with cultural relevance and innovation
Domestic brands strengthen their market position through localised production
Leading brands maintain share through segmentation and innovation
No significant mergers or acquisitions in 2025
Jewellery and watch specialists lead offline sales
Retail e-commerce grows rapidly with digital platforms
Hybrid shopping behaviour emerges as a key trend
Gen Z drives demand for customisable and affordable products
Local brands innovate with sustainable and cultural themes
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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