Retail volume sales of bags and luggage in China are expected to return to slow and stable growth in the forecast period, whilst retail current value growth is expected to be much higher. All categories are expected to see value growth.
With the ongoing athleisure trend and the momentum driven by the 2024 Olympics, sports brands continue to enjoy sustained popularity in the Chinese consumer market, and this is set to continue moving forward. In particular, niche sports such as tennis have been gaining significant traction amongst Chinese consumers due to increased exposure during the Olympics.
As e-commerce penetration deepens, the proportion of sales of bags and luggage through online channels is expected to continue rising in the forecast period. In addition to traditional e-commerce platforms such as Tmall and JD, emerging platforms such as Douyin (China’s version of TikTok), which integrates live-streaming, and RED, a social media platform driven by interest-based KOC (Key Opinion Consumers) fashion influencers, are anticipated to further accelerate this growth.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsThis report originates from Passport, our Bags and Luggage research and analysis database.
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