COMPETITIVE LANDSCAPE
LVMH and Songmont lead market with distinct strategies
Bags and luggage in China is fragmented. In 2025, LMVH Fashion (Shanghai) Trading Co Ltd maintained its position as the largest player, with a share of 10%.
Gen Z consumers propel brands through social media and influencer powers
Generation Z consumers have significantly affected brand and company shares in the bags and luggage market. Chinese brands, such as boutique leather brand DissonA, gained popularity among this demographic due to a focus on aesthetics and design, as well as having a strong online presence on platforms like Xiaohongshu.
Zhuan Zhuan challenges new sales with enhanced second-hand experience
Zhuan Zhuan Group opened its first multi-category second-hand recycling warehouse store, Super Zhuan Zhuan, which featured over 30,000 SKUs, and challenged growth in sales of new bags and luggage in retail outlets. This development not only expanded the availability of second-hand luxury goods but also enhanced the overall shopping experience for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bags and Luggage in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bags and Luggage in China?
- Which are the leading brands in Bags and Luggage in China?
- How significant is tourism in determining sales and demand for Bags and Luggage in China?
- How are COVID-19 and global recession impacting demand for Bags and Luggage in China?
- In the wake of COVID-19, how soon can Bags and Luggage be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Bags and Luggage in China - Category analysis
KEY DATA FINDINGS
Market polarisation drives shift to affordable bags and luggage in China
Market polarisation and caution slow China's bags and luggage growth
Regulatory scrutiny shapes second-hand luxury goods market
Economic caution drives shift from luxury bags to experiential spending
Ninetygo blends tech innovation with affordability to capture young consumers
Rising affluence and sports trends to shape bags and luggage market
High-tech functionality and bag accessories cater to evolving youth demands
Athleisure and lifestyle adoption drive sports bags market expansion
LVMH and Songmont lead market with distinct strategies
Gen Z consumers propel brands through social media and influencer powers
Zhuan Zhuan challenges new sales with enhanced second-hand experience
E-commerce boom to continue while offline remains significant
Personal Accessories in China - Industry Overview
Luxury and technology reshape China's personal accessories landscape
Polarisation squeezes mid-market as premium and value segments see polarised interest
Jewellery leads volume sales whilst connected watches show dynamic growth
Tourism recovery shifts luxury spending from domestic to overseas markets
Material value and cultural storytelling look set to define success
Smart watches expected to outpace traditional writing instruments
Premium brands expected to thrive whilst mid-tier faces pressure
Traditional jewellery brands hold top positions amid fragmentation
Luxury jewellers blend heritage storytelling with digital personalisation
Art collaborations and sustainability reshape luxury landscape
Offline channels dominate sales as consumers seek tactile experiences
E-commerce grows for accessible items but lags for premium products
Smart accessories blend health tracking with fashion functionality
Gen Z drives demand for sustainable, tech-integrated accessories products
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bags and Luggage
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bags and Luggage research and analysis database.
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