Financial cards market showing signs of consolidation
Germany’s financial cards market saw a degree of consolidation in 2025 as consumers increasingly turned to their debit cards for everyday purchases, while issuers looked to streamline their operations. In contrast, the use of credit and charge cards was more task specific, focusing on online purchases, travel and subscriptions. Pre-paid and store cards continued to fall out of favour as the focus shifted to apps and co-branded bank cards.
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Overview:
Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Financial Cards and Payments industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Financial Cards and Payments in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Financial Cards and Payments in Germany?
- What are the major trends key to understanding Financial Cards and Payments in Germany?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Financial Cards and Payments in Germany - Industry Overview
Financial cards market showing signs of consolidation
KEY DATA FINDINGS
Card portfolios shift toward wallet-ready debit cards as legacy formats fade
Phone-first payments and Tap to Pay broaden acceptance
Partnerships simplify product sets
Focus set to remain on debit cards for everyday purchases
Card holders set to benefit from a simpler and more secure online experience
Sparkassen remains the leading card issuer thanks to wide reach
Hanseatic finds success with streamlined operations and services
COUNTRY REPORTS DISCLAIMER
Charge Cards in Germany - Category analysis
KEY DATA FINDINGS
Travel and entertainment the key focus of charge card spending
Travel-focused issuance and wallet-ready activation
Transaction volumes increase as travel and entertainment spend recovers
Gradual recovery in usage as travel and experiences grow
Tokenised, low-friction online checkout supports regular card use
Wider acceptance via softPOS and growth of virtual corporate cards
Visa leads the network but American Express shows momentum
Volksbank and Amex deliver positive results
Credit Cards in Germany - Category analysis
KEY DATA FINDINGS
Credit card usage focuses on e-commerce, travel and subscriptions
Credit cards repositioned toward online payments, travel and subscriptions
Improved access and acceptance boosts credit card transactions
Card usage set to gradually normalise as rates stabilise
Online checkout set to become token-first and low friction
Mobile wallets and softPOS expanding acceptance
Commercial credit providers expand via virtual cards and tighter controls
Speed of issuance and frictionless payments key to success
Debit Cards in Germany - Category analysis
KEY DATA FINDINGS
Banks respond to the shift towards Tap to Pay
Banks replace older cards to support Tap to Pay functionality
Shift to contactless payments fuels strong growth in debit card transactions
Everyday debit card use set to deepen as mobile acceptance broadens
Instant payments and “wero” set to broaden pay-by-bank options
Access to mobile wallets set to improve alongside increased security measures
Sparkassen expands access and usage
N26 regains growth momentum with focus on instant digital issuance
Pre-Paid Cards in Germany - Category analysis
KEY DATA FINDINGS
Pre-paid cards disappearing from the market
Phasing out of Geldkarte function leads to decline in pre-paid cards in circulation
Transaction volumes decline as consumers switch to other payment methods
Legacy formats keep declining while multi-retailer gift cards set to gain share
Benefit cards could lift open loop volumes, but rollout and design remain uncertain
Digital delivery and acceptance will dictate what survives in the pre-paid market
Public transport demand helps VDV retain its lead as Geldkarte is phased out
Transport retains an important role in card issuance
Store Cards in Germany - Category analysis
KEY DATA FINDINGS
Store cards disappearing from the market with little hope of a revival in fortunes
Store cards give way to retailer apps and co-branded payment cards
Store cards lose relevance in an increasingly digital world
Store card transactions set for continued decline as retailer apps take the lead
Co-branded, wallet-ready cards become the preferred retailer payment model
Security, new standards and softPOS make app checkouts smoother and greener
Strongest players win through digital engagement, not plastic
Simple rewards, digital receipts and wallet provisioning drive adoption
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Financial Cards and Payments
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- ATM Cards
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- Commercial Charge Cards
- Personal Charge Cards
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- Commercial Credit Cards
- Personal Credit Cards
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- Commercial Debit Cards
- Personal Debit Cards
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- Closed Loop Pre-Paid Cards
- Open Loop Pre-Paid Cards
- Store Cards
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- ATM Transactions
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- Commercial Charge Card Transactions
- Personal Charge Card Transactions
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- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
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- Commercial Debit Card Transactions
- Personal Debit Card Transactions
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- Closed Loop Pre-Paid Card Transactions
- Open Loop Pre-Paid Card Transactions
- Store Card Transactions
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- Commercial Card Payment Transactions
- Commercial Electronic Direct/ACH Transactions
- Commercial Paper Payment Transactions
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- Personal Card Payment Transactions
- Personal Electronic Direct/ACH Transactions
- Personal Paper Payment Transactions
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- Commercial Electronic Direct/ACH Transactions
- Personal Electronic Direct/ACH Transactions
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- Commercial Cash Transactions
- Commercial Other Paper Transactions
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- Personal Cash Transactions
- Personal Other Paper Transactions
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- Mobile Proximity Payments
- Mobile Remote Payments
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Financial Cards and Payments
Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
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This report originates from Passport, our Financial Cards and Payments research and analysis database.
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