Competitive Landscape
Aeon Expands with Lifestyle Malls and Digital Rewards to Extend Its Lead
General merchandise stores in Vietnam in 2025 are highly concentrated, with Aeon Vietnam Co Ltd accounting for 65% of the market share, followed by Takashimaya Vietnam Ltd at 14%. This represents a substantial increase in concentration compared to 2020, when Aeon's share was 47%.
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Overview:
Understand the latest market trends and future growth opportunities for the General Merchandise Stores industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the General Merchandise Stores industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The General Merchandise Stores in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of General Merchandise Stores in Vietnam?
- Which are the leading retailers in General Merchandise Stores in Vietnam?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
General Merchandise Stores in Vietnam - Category analysis
Key Data Insights
Aeon and Chained Variety Stores Drive Growth with Tourism and New Store Concepts
Aeon and Chained Variety Stores Drive Growth with Tourism and New Store Concepts
Aeon Strengthens Department Store Dominance as Variety Stores Accelerate
Lotte and Aeon Reshape Shopping Habits through Retail-Tainment and Lifestyle Experiences, While Kkv and Miniso Accelerate Youth-Focused Variety Store Expansion
Miniso to Expand Footprint as Competition Intensifies Nationwide
Livestreaming and Digital Campaigns to Boost Sales and Brand Engagement
Aeon Expands with Lifestyle Malls and Digital Rewards to Extend Its Lead
Retail in Vietnam - Industry Overview
As Competition Increases, Discount-Driven Strategies Reshape Perceptions of Value
Key Data Insights
As Competition Increases, Discount-Driven Strategies Reshape Perceptions of Value
Bach Hoa Xanh’S Growth Outpaces That of Traditional Competitors in Terms of Value Increase
Dien May Cho Lon’S Livestream Mega-Sales Transform Electronics Shopping
Generation Z and Y Fuel the Growth of Modern Retail Outlets outside Urban Areas
Tax Reforms and Local Warehousing Reshape Competition and Profitability for Both Online and Offline Retailers
Shopee and Bytedance Expand, but Fragmentation Persists in Retail
Saigon Co.Op and Canifa Set New Benchmarks with Smart Retail Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double-Digit Sales Days
Country Reports Disclaimer
The following categories and subcategories are included:
General Merchandise Stores
- Department Stores
- Variety Stores
General Merchandise Stores
The aggregation of department stores and variety stores.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our General Merchandise Stores research and analysis database.
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