Home and Garden

spoga+gafa Trade Fair Takeaways: Consumer Lifestyle Priorities Redefine Gardening Innovation

While innovation in the gardening sector is both abundant and diverse – reflecting the wide range of product categories it encompasses – certain trends are emerging as dominant. This was particularly evident at the spoga+gafa trade fair, held on 24-26 June 2025, in Cologne.

spoga+gafa 2025

The world's biggest garden and BBQ trade fair brings together companies from the garden lifestyle sector and trade visitors from all over the world in Cologne, Germany.

Turning Waste into Wealth: The Circular Economy in DIY Bonding Products

Sustainability and circularity are key consumer priorities, influencing purchasing decisions. While many industries have adopted these principles, others are slower to integrate them, viewing circularity as a customer-desired attribute rather than a strategic opportunity for gain.

Enhancing Wellness in Home and Garden

Wellness is driving growth and premium innovation in the home and garden industry. Discover more about the science of mood and hormones, and how with the impact of COVID-19, biophilic design is becoming increasingly popular with gardening habits on the rise worldwide. Understand how this trend is offering opportunities for growth in an otherwise stagnant sector.

Groupe SEB Leads the Way on Direct-to-Consumer, Reacting to Inflationary Pressure

Groupe SEB is the leading player in the homewares sector, with Tefal, Imusa, and All-Clad, amongst other brands. This French heritage company is a staple of consumers’ kitchens around the world, bridging both cookware and appliances as a pioneer on healthy eating technologies and sustainability initiatives.

“Made in America” Furniture Faces Darwinian Cost Pressures

With US demand softening and domestic production inflation still a factor, the 2023-2024 bankruptcies and layoffs in the furniture sector are warning flags that geographic exposure to cost is strategically existential. Attention here is once again focusing on production locations, in the face of some harsh numbers.

Top Three Trends Changing Gardening Spend

Gardening is more popular than ever, experiencing a renaissance over the pandemic and becoming more interesting for investment and broader export opportunities. Three trends drive gardening spend priorities. Lawn space has been giving way to growing space. Compost sales indicate regional priority gaps between the rise of growing-your-own food versus decorative plants. Peat-free claims and innovation grow, because global compost leaders face strict UK regulation in their home market.

Key Trends in Home and Garden: Western Europe and Asia Pacific Case Studies

Sustained high inflation has hit sales of home and garden products across most of Western Europe, as well as in many countries in the Asia Pacific region. With consumer confidence shaken by rising prices, exerting downward pressure on people’s purchasing power, shoppers are postponing purchases of big-ticket items like furniture, as they prioritise spending on daily essentials.

DIY Brands Unable to Pass on Inflation Costs

Abnormal cost inflation has caused waves of pain for companies since late 2020, but our new Inflation Projection Tool launched in July 2023 strongly indicates that tools and hardware in home and garden stands out as a category where companies were harmed more than most (and brands more than retailers, so far). This sector is badly dislocated around its ability to pass on costs from production to end consumers.

Top Three Drivers of Innovation in Home Paint

The increase in hybrid work with more time spent at home made consumers value their personal space and perceive a greater need to refresh it by using efficient and value-added methods. This has made the paint sector more attractive, making expansion opportunities particularly more attractive geographically, and across channels, with increases in spending on both branded and private label innovation evident.

Global DIY-Summit

The Inspired Home Show

The Inspired Home Show 2023 will take place at the McCormick Place Exposition Center in downtown Chicago. Take advantage of the numerous Show services that are offered to make your trade show experience as productive as possible.

New Business Models: From Connectivity Boom to Pandemic Dynamism and Inflation Surge

Only 55 companies have remained on the Fortune 500 list continuously since its inception in 1955. In that year, GM was the biggest company in the world. 70 or so years later, Wal-Mart, a discount store, is the biggest, while GM filed for bankruptcy in 2009. A generation ago, a “Kodak moment” referred to a picture-worthy moment. Today, it is widely used to describe companies that failed to adapt to market disruptions. Clearly, companies need to innovate their products and business models to survive.

2nd Virtual DIY-Summit

It is the world’s major event where retailers and manufacturers from the home improvement and garden centre industry have the opportunity for an exchange of views of current and future developments within the global market.

Briconight 2022

Made4DIY, the Association of Italian Manufacturers, is pleased to present Briconight, an event dedicated to the Home & Garden LD business operators. The focus of the conference will be on trends of the Large Distribution channel for manufacturers and retailers operating in the Brico - DIY sector.

Cookware and Bakeware Alliance Annual Meeting

In addition to a number of trends that have been shaping demand for homewares in the region over the past few years, pandemic and post-pandemic recovery have further unlocked opportunities and challenges for the industry.

Hybrid Working, Millennial Enthusiasts and Inflation: Three Trends Driving Home and Garden in 2022

Looking ahead to the future of home improvement and gardening sales, demand drivers in 2021 have created a solid uplift for the year. The biggest driver of this is the demographic shift with more Millennials entering the market. This looks to be a lasting influence across countries. That said, inflation and a vicious cycle of shortages and supply disruptions are expected to be a limiting factor in 2022.

The Future Home: How Our Homes Will Become Our Sanctuary

The pandemic fundamentally changed our relationship with the home. With home sizes trending smaller and with a myriad of activities expected to continue at home, the future home will be designed with the versatility of space in mind. Being able to…