Experience More with GenAI for Value Creation
18 Apr 25GenAI is disrupting customer experience with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands bold enough to experiment. GenAI bridges the gap between expectation and product/service delivery, taking customer satisfaction to a whole new level.
Caroline Bremner
Trend Analysis: A Formula to Guide Innovation
30 Jan 25Find the right trends for your business with our workbook. Your next opportunity could be a few clicks away.
Euromonitor International
The Art of Effortless: Simplifying Your Beauty Game
15 Jan 25Remember when we obsessed over our skincare steps? We'd pile on moisturisers over serums over toners in an endless parade of products. The promise of flawless skin demanded a 10-step routine, morning and night. A few years ago, this complexity ruled our bathroom counters. But now? Time feels too precious for all that.
Anindhitha Maniath
Voice of the Consumer: Sustainability 2024 Key Insights
20 Dec 24Conscious consumers favour high-quality, tasteful and sustainably designed products. They appreciate brands that facilitate an easy and accessible sustainable lifestyle. Understanding these consumer attitudes towards sustainability is vital for businesses aiming to create impactful products. This report identifies the top five Sustainable Consumer profiles to target, based on their specific values and perspectives.
Jorge Zuniga
Megatrends: Shopper Reinvented in the Asia Pacific Retail Sector
31 Oct 24Euromonitor International’s Shopper Reinvented megatrend cuts across almost all service industries, from consumer foodservice to travel, with its impact most evident in the retail sector. As a result, as the vast Asia Pacific region emerges as the global retail sector’s new centre of gravity, the forces powering the Shopper Reinvented megatrend are revolutionising the retail space within the region.
Bob Hoyler
Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market
17 Oct 24In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.
Icey Huang
Understanding the Pursuit of Value Megatrend in the Australian Beauty Market
13 Sep 24Despite navigating through the post-pandemic landscape and grappling with persistent high inflation and economic challenges, the Australian beauty and personal care market remains resilient and vibrant. Key factors such as affordability, efficacy, holistic health and wellness, and purposeful purchasing continue to drive market development. This article examines how brands and retailers are responding to these trends.
Icey Huang
ISM Middle East 2024
Dubai World Trade Center 24 September 2024 14:10 GSTAt ISM Middle East the world of confectionery and snacking launches into the spotlight as we showcase the best the industry has to offer and serve as a catalyst for growth in this exciting sector. The sweets and snacks sectors in the MENA region are ablaze with activity, attracting global industry leaders alongside dynamic local enterprises.
Monique Naval
How to Be a Disruptive Brand
9 Sep 24Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.
Euromonitor International
Personalising the Drinking Experience in the Technological Age
14 Aug 24The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
Anna Ward
Megatrends: Quantifying Digital Living
12 Jul 24Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Tim Chuah
Top Trends Shaping the Beauty and Personal Care Industry in 2024
9 Jul 24The beauty and personal care industry outperformed expectations for 2023, driven by both mass and premium segments, steady growth in key beauty-centric categories, premiumisation in personal care categories, and growing consumer confidence. Euromonitor International takes a deeper look at four key trends that are adding value for consumers and impacting beauty consumption.
Kayla Villena
Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology
28 Jun 24After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.
Marguerite LeRolland
Top Three Megatrends Shaping Asia Pacific by 2032
14 Jun 24Technology breakthrough especially in AI, lifestyle changes after the pandemic, and the rise of Gen Z have been driving Digital Living, Shopper Reinvented and Personalisation in Asia Pacific. Euromonitor has identified these megatrends as the top three influential ones transforming the region’s future towards 2032. Truly engaging, customised and responsible customer relationships and shopping experience should be prioritised by businesses in order to grow.
Rachel He
Megatrends: Quantifying Premiumisation
22 May 24Premiumisation continues to be highly sought after by consumers seeking to enhance their wellbeing who are willing to pay more for premium products and services. In response, companies have leveraged on consumers’ desires and wants, through innovation and active marketing.
Nathanael Lim
Middle East Consumers Choose Drink Brands that Resonate with Their Values
16 May 24More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
Alexandra Molokova
Megatrends: Quantifying Shopper Reinvented
8 Apr 24The Shopper Reinvented megatrend highlights how consumers’ habits are changing across the pre-purchase, purchase, and post-purchase stages of the shopping journey. One of the most obvious manifestations of this shift is the consumer propensity to increasingly make purchases across many different platforms, both offline and online – partially due to an increased desire for instant gratification.
Bob Hoyler
Innovating Around Premiumisation in Today's Economy
2 Apr 24Despite persisting economic headwinds, many consumers globally are choosing to spend their money rather than save, with savings ratios declining to near pre-pandemic rates in 2023. Across various categories of non-essential spending, one quarter of global consumers on average say they will increase their spending over the next 12 months.
Anna Nelson