Chart of The Month: Kidults Going Gaga Over Blind Box Collectibles
27 Aug 25Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.
Loo Wee Teck
Breaking Stereotypes: Women as Gamers, Influencers, Creators and Consumers
14 Aug 25Female gamers and digital-first play are transforming the toys and games industry. With 71% of women now active gamers, brands must embrace smart, inclusive, and tech-driven experiences to stay relevant. By blending physical and digital worlds, companies can engage new demographics, build loyalty, and unlock sustainable growth beyond traditional audiences.
Isam Arshad
Toys and Games Industry Overview
11 Aug 25This infographic highlights recent toys and games trends and Euromonitor's projections for the industry.
Euromonitor International
Cute Economy: PopMart and Squishmallows Are Big with Kidults
4 Jul 25Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.
Loo Wee Teck
Transforming Sales of Traditional Toys to Generate New Revenue Streams
15 May 25The toy industry is at a critical juncture, with traditional toy sales projected to see a CAGR of just 1%. To thrive, companies must innovate by embracing digitalisation, experiential play, and new business models. These strategies will help capture new revenue streams, enhance consumer engagement, and ensure sustainable growth in a dynamic market.
Loo Wee Teck
The Future of Wearables: From Fitness Trackers to Smart Rings and Glasses
30 Apr 25The wearables market is poised to hit USD50 billion by 2029, driven by advancements in computing and entertainment functionalities. The wearables market is evolving beyond health and fitness, with computing and entertainment emerging as key growth drivers. This shift generates new use cases and revenue streams for companies, prompting innovation in new form factors like smart glasses and rings.
Loo Wee Teck
Navigating the Post-Pandemic Toy Market
8 Apr 25Sales of traditional toys are projected to see a low CAGR over the forecast period. Toy companies must embrace innovation and explore new business models and reimagine toys to grow their revenues streams.
Euromonitor International
The Power of Nostalgia: Why Nostalgic Toys Are Making a Big Comeback
31 Mar 25Nostalgia has become a powerful force in consumer behaviour, particularly in the toys and games industry. A growing demographic of adults, often referred to as "kidults", are fuelling demand for retro and classic toys, reliving their childhood through products they once loved.
Isam Arshad
How Gamification is Reshaping Loyalty Programmes in the Middle East
29 Nov 23Gamification is set to significantly influence loyalty programmes in the Middle East, primarily due to the evolving demographics and spending habits of Generation Z (Gen Z), who favour experiences over material possessions.
Mehrnoush Shafiei
Playing on the Big Screen: The Convergence of Toys, Games and Cinema
10 Nov 23In the ever-evolving landscape of entertainment, a notable trend has emerged: the convergence of toys and video games with the cinematic world. This blog post unpacks the journey of toys and games from their traditional platforms to the celluloid world, exploring the financial boons, emotional connections, and the challenges faced. As we stand at the cusp of this entertainment renaissance, "From Playrooms to Silver Screens" offers a comprehensive look into the future of this intriguing intersection.
Isam Arshad
Key Trends in Toys and Games: Focus on Asia Pacific and Western Europe
20 Oct 23In Western Europe, high inflation is having a negative impact on sales of toys and games, with a similar situation prevailing in Asia Pacific, notably Japan, as rising prices in many areas of the economy are putting pressure on consumers’ disposable incomes. Despite this negative influence, Western Europe saw sales growth increase in 2022. In contrast, sales declined in Asia Pacific, due to losses in the region's highest value markets, China and Japan.
Jeremy Roberts
Three Growth Opportunities for Traditional Toys in Post-Pandemic China
14 Sep 23Despite a weak economic outlook for China over the forecast period, growth of traditional toys and games is poised to remain robust, driven by emerging consumer trends, policy initiatives, product innovations and channel restructuring.
Alex Li
Kidults in Southeast Asia Are Driving Sales of Toys and Games
10 Jan 23The pandemic has impacted the traditional toys industry unfavourably in Southeast Asia, except for Singapore. This is a striking difference from other regions where a prolonged stay at home period and travel restrictions have is due mainly to economic strain which stopped consumers from purchasing non-essential goods, and the exponential rise of free-to-play video games. Despite the challenging environment, the toy industry in the region remains afloat and can look forward to the future, because of ‘kidults’.
Jason Tjiptadi
Paperworld Middle East
Dubai World Trade Centre, UAE 15 November 2022 15:40 GSTPaperworld Middle East brings together world-renowned brands and regional players for an exciting three-day showcase, providing the ideal space to network, share ideas, source new products and discover new solutions that are sustainable, promote efficiency & productivity, and are cost effective.
Isam Arshad
Sony’s Future is More than Game Consoles: The Metaverse Could Prove to be its Golden Goose
18 Oct 22Overall retail sales of video games increased by 14% in 2021, while sales of games published by Sony Corporation increased by 43%. One of the drivers behind Sony's plan to further expand its gaming empire is the increased demand for video games, brought about by COVID-19 and the launch of the PlayStation 5 console in late 2020.
Isam Arshad
Five Factors Shaping the Future of Sustainable Toys
15 Sep 22There is growing environmental concern amongst consumers, with rising expectations that companies should do more to mitigate the effects their products have on the environment. Toy manufacturers are looking for opportunities to offer their products in ways that ease eco-anxiety and address the realities of a changing world.
Isam Arshad
Strong Demand for Toys and Games to Continue in the New Normal
16 Jun 22Sales of toys and games enjoyed a strong revival in 2020 and 2021, as most of the world was embroiled in COVID-19 lockdowns. As consumers were mainly home-bound, with nowhere to go, there was stronger demand for both video games and traditional toys and games.
Loo Wee Teck
Kidults are Driving Sales of Toys and Games
18 May 22Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Toy companies are now launching products that are designed exclusively for these kidults.
Loo Wee Teck