Sales of traditional toys are projected to increase at a CAGR of just 1% over the forecast period. Toy companies therefore must embrace innovation and explore new business models and reimagine toys to grow their revenues streams. In this video we explore how toy companies could still extract more from their IPs and push to attract new consumer demographics, such as older consumers, and engaged consumers who are eager to help shape the future of toys.
To learn more about how toy manufacturers can navigate the current climate, read our report, Play Reimagined: New Revenue Streams for Toy Companies.