Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
18 Aug 25Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Howard Telford
Money 20/20 USA
The Venetian, 3355 Las Vegas Boulevard South, Las Vegas, NV 89109 26 October 2025 08:00 PTMoney20/20 USA is fintech's most influential gathering, helping you grow your business.
Euromonitor International
MoneyLIVE North America
The Radisson Blu Aqua Hotel, Chicago 221 N Columbus Dr S, Chicago, IL 60601 15 September 2025 09:15 CTMoneyLIVE North America is one of the most influential events in the banking and payments industry across the USA and Canada. Scheduled for September 15–16, 2025, in Chicago, IL, the event brings together over 800 senior leaders.
Kendrick Sands
Shoptalk Fall
McCormick Place 2301 S King Dr, Chicago, IL, 60616 17 September 2025 09:00 CTShoptalk Fall is a leading event for the retail and consumer brand sectors, featuring discussions on topics such as digital transformation, supply chain optimization, and e-commerce growth.
Euromonitor International
Economic Volatility and Uncertainty Dominate Trump’s First 100 Days in Office
28 Apr 25The first 100 days of a US Presidency typically set the tone for the future administration. President Trump’s second term has started with chaos and uncertainty, marked by a global trade war, financial market turmoil, an increased risk of recession, spending and federal government cuts as well as threats of mass deportation. We present a summary of Euromonitor’s analysis published since Trump’s re-election, representing the uncertainty and rapid policy shifts at the time. Despite the turbulence, agile businesses can still find opportunities as global supply chains and consumer behaviour evolve.
Euromonitor International
US 2024 Election: Implications for the Global Economy
23 Sep 24The US is approaching a presidential election in November 2024. The outcome of the election will shape the country’s future fiscal, monetary and trade policies, which will in turn influence the growth trajectory of the world’s largest economy, while having spillover effects globally.
Aiste Bijune
2024: A Resilience Test for US Fashion
15 Jan 24Mixed performance across fashion categories in 2023 makes us wonder what to expect for the industry in 2024. In this article, we'll explore what trends would drive sales in 2024 and which categories will benefit or be impacted by those.
Fatima Linares
US Online Grocery Showdown: Walmart and Amazon’s Duelling Strengths
25 Jul 23Walmart and Amazon are battling for leadership of food and beverages e-commerce in the US. Amazon’s unrivalled logistics expertise helps it to win across many shelf-stable categories, but Walmart’s lead in click-and-collect and its vast store network give it the upper hand in perishables. Using data from Euromonitor International's new E-Commerce system, this article explores this rivalry and highlights areas where DTC players and other operators are making inroads against the giants.
Bob Hoyler
The Future of Seafood? Testing Aqua Cultured Foods
20 Jun 23As meat and seafood substitutes evolve, so do technology, production abilities, and paths to market. A recent visit to Aqua Cultured Foods HQ in Chicago highlights technological innovations and a shift to foodservice.
Miri Eliyahu
Exploring US Snacking Trends: Monitoring Inflation and Promotional Impact
19 Jun 23As Euromonitor International’s most recent Global Inflation Tracker reports, inflation is still very much a top priority for businesses and governments and is having a key impact on consumers’ real disposable incomes.
Jared Conway
Electric Toothbrushes Connect US Consumers to Oral Care Ecosystems
17 Apr 23Channeling multifunctionality and digital consumer education, electric toothbrushes catalyse oral care’s holistic development in the beauty space and bring the traditionally offline industry to online platforms.
Euromonitor International
The Shape of Pints to Come: How American Craft Beer Will Survive and Thrive
9 Mar 23Craft beer, as defined by the American Brewer’s Association, accounted for 13% of traditional beer volume sales in the US in 2021. Prior to the pandemic, craft beer had seen a continual rise from 1988 until what seemed like a plateau in 2019, aided by the continued success of stalwarts and diverse production exploration of newer breweries. As 2023 portends a downturn, brewpubs and taprooms will be tested by the choices of a shifting craft community.
Nik Allen
Three Trends Driving the US Women’s Underwear Market
10 Jan 23The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
Jitong Li
Cyber Monday Promotional Strategies for US Anti-ageing Products Amid Inflation Concerns
19 Dec 22With inflationary pressures top of mind for consumers heading into the holiday season, promotional campaigns are critical for companies, but aggressive discounting can cut into already thinning margins as well as dilute brand image. With Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily be analysed to identify trends in the market and provide key recommendations.
Jared Conway
Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?
5 Oct 22The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.
Euromonitor International
Analysing Lipstick Prices and Claims to Track Competition and Opportunities
19 Sep 22Demand for lipstick in the US has improved as COVID-19 mask restriction requirements and lockdowns have relaxed. Demand is growing as consumers look to refresh their existing lip inventory after an extended period of limited use. Using Via, Euromonitor's e-commerce tracking tool, online prices, product availability and brands can be easily tracked and compared.
Kayla Villena
US Pet Care and the Future of Premiumisation
6 Sep 22The US is the world's highest value pet care market, but as with so many countries, its future growth potential faces very real challenges posed by rising inflation and tough choices when it comes to consumer spending.
Anne Scott Livingston
Innovation in US Grocery Retail to Meet Millennials and Gen Z on their Terms
16 Aug 22The role of the store has been challenged by consumers in both the physical and digital space, becoming destinations for discovery, inspiration, and experiences. Convenience, premiumisation and experience more are central to purchasing decisions for Generation Z and Millennials, with their willingness to browse in stores without immediate purchases and focus on spending that aligns with their values and needs most.
Anna Nelson