Inflation is now top of mind for economies, businesses and consumers alike. Rising prices affect consumer purchasing power, while resulting in changes in their spending and shopping behaviour. Growing production costs due to higher raw materials and transportation prices, being coupled with shifting consumer behaviour, mean companies now need to adjust their strategies in order to retain customers, profit margins and growth momentum.
For further insight, read our article, Three Main Risks Facing Businesses in 2022: Omicron, Supply Chain and Inflation and the full report.