COMPETITIVE LANDSCAPE
High-end brands and connected watches drive market dynamics
The traditional and connected watches market in Argentina is characterised by a mix of high-end brands and more affordable options. In 2025, the top manufacturer, Samsung Electronics Argentina SA, held a 14% share, followed by Geosistemas SRL with 9% and Rolex Argentina SA with 9%.
Innovative product launches point to positive prospects
In late 2025, Huawei launched the Watch GT 5 in Argentina, offering advanced monitoring features and a premium design. This product incorporates the X-TAP sensor module, enabling accurate cardiovascular measurements directly from the fingertip.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Argentina?
- Which are the leading brands in Traditional and Connected Watches in Argentina?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Argentina?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Argentina?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Argentina - Category analysis
KEY DATA FINDINGS
High-end customers and smartwatches drive growth
High-end brands drive sales despite economic downturn
Connected watches leads growth despite overall market challenges
Market polarisation and import policies shape category dynamics
High-end watches and technology to drive future growth
Connected watches set to dominate with technological innovations
E-commerce to play a significant role in sales growth
High-end brands and connected watches drive market dynamics
Innovative product launches point to positive prospects
Jewellery and watch specialists leads traditional watches sales
Retail e-commerce gains traction in traditional and connected watches
No emerging retail brands or concepts in 2026
Tech-savvy brands drive innovation with advanced features
Innovative launches capture consumer attention and drive sales
Personal Accessories in Argentina - Industry Overview
A complex landscape
Expensive brands maintain sales despite economic downturn
Imports boost product availability and brand presence
Market polarisation affects value sales growth
Luxury brands to drive growth with increased imports and promotions
Imports and e-commerce to shape future sales and product offerings
Business impact of market trends and consumer behaviour
Leading companies maintain share through strategic expansion
Emerging players and new launches drive market dynamics
Specialist retailers dominate personal accessories distribution
Retail e-commerce sees further expansion
Designers leveraging Instagram to drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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