COMPETITIVE LANDSCAPE
Chow Tai Fook and Lao Feng Xiang lead as market polarises
The jewellery industry in China remains fragmented. In 2025, Chow Tai Fook Jewellery Group Ltd led the market with 8% share, followed by Lao Feng Xiang Co Ltd with 6%.
Laopu Gold disrupts traditional luxury with heritage-inspired gold pieces
Laopu Gold has seen significant growth by positioning itself as a high-value luxury alternative through its fixed-price model and emphasis on heritage-inspired craftsmanship. Its success in ancient-style gold pieces and enamelware attracted consumers seeking both cultural authenticity and asset preservation, diverting demand from traditional luxury brands and mass-market gold retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in China?
- Which are the leading brands in Traditional and Connected Watches in China?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in China?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in China?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Jewellery in China - Category analysis
KEY DATA FINDINGS
High-purity gold drives China's jewellery expansion
Gold prices drive value sales amid economic uncertainty
Market polarisation squeezes mid-tier as luxury gold and budget fashion jewellery thrive
Laopu attracts attention with high-purity gold products
Technological advancements shape consumer engagement
Gen Z drives shift to playful, personalised jewellery over traditional opulence
Gold investment narrative drives luxury sales growth
Gen Z drives demand for cultural and emotional capital
Social media platforms blur shopping lines through AR and limited editions
Cultural heritage and sustainability shape future trends
Chow Tai Fook and Lao Feng Xiang lead as market polarises
Laopu Gold disrupts traditional luxury with heritage-inspired gold pieces
Offline department stores lead jewellery sales with experiential advantage
Retail e-commerce grows steadily
Personal Accessories in China - Industry Overview
Luxury and technology reshape China's personal accessories landscape
Polarisation squeezes mid-market as premium and value segments see polarised interest
Jewellery leads volume sales whilst connected watches show dynamic growth
Tourism recovery shifts luxury spending from domestic to overseas markets
Material value and cultural storytelling look set to define success
Smart watches expected to outpace traditional writing instruments
Premium brands expected to thrive whilst mid-tier faces pressure
Traditional jewellery brands hold top positions amid fragmentation
Luxury jewellers blend heritage storytelling with digital personalisation
Art collaborations and sustainability reshape luxury landscape
Offline channels dominate sales as consumers seek tactile experiences
E-commerce grows for accessible items but lags for premium products
Smart accessories blend health tracking with fashion functionality
Gen Z drives demand for sustainable, tech-integrated accessories products
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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