COMPETITIVE LANDSCAPE
Apple and Seiko drive share through innovation and design
Traditional and connected watches in Malaysia is moderately concentrated, with the top brands holding notable shares. In 2025, Apple Malaysia Sdn Bhd led with 9% value share, followed by Seiko Group Corp and Swatch Group (M) Sdn Bhd, with 7% each.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Malaysia?
- Which are the leading brands in Traditional and Connected Watches in Malaysia?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Malaysia?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Malaysia?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Malaysia - Category analysis
KEY DATA FINDINGS
Traditional and connected watches in Malaysia supported by luxury and AI innovation
Rising disposable incomes fuel growth in watch sales
Technological advancements drive demand for connected watches
Heritage-driven customisation drives luxury watch sales
Wellness culture, innovation and premiumisation to be future growth drivers
Advanced technologies and heritage-driven customisation will remain key market focus
Sustainable design and material innovation set to reshape watch trends
Apple and Seiko drive share through innovation and design
Offline retail remains dominant despite e-commerce growth
Emerging brands leverage cultural heritage and innovation
Tag Heuer’s technological advancements in connected watches
Personal Accessories in Malaysia - Industry Overview
KEY DATA FINDINGS
Gen Z influence, sustainability and AI and tech innovation lead industry trends
Market resilience amid economic pressures and consumer polarisation
Younger consumers and modest style reshape purchasing behaviour and preferences
AI and innovation key for brands to engage customers and improve operational efficiency
Sustained expansion forecast for personal accessories amidst evolving consumer habits
Virtual innovation and interactive flagships to elevate Malaysian retail experiences
Sustainable materials to drive innovation in product design
Leading brands maintain positions through quality and innovation
Emerging brands Pokédots and TALEE slowly gain traction
AI-powered shopping and social commerce drive online sales growth
Uniqlo collaborations with Anya Hindmarch and JW Anderson to drive consumer engagement
All Love gains recognition through exclusivity and accessibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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