COMPETITIVE LANDSCAPE
Swatch Group maintains lead with strong brand portfolio
The traditional and connected watches landscape in Mexico is moderately concentrated, with the top two companies, Swatch Group Mexico SA de CV and Rolex de México SA de CV, holding significant shares. In 2025, Swatch Group’s retail value share stood at 17%, while Rolex de México held 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Mexico?
- Which are the leading brands in Traditional and Connected Watches in Mexico?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Mexico?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Mexico?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Mexico - Category analysis
KEY DATA FINDINGS
Luxury accessibility drives growth of watches in Mexico
Market polarisation affects value sales growth of traditional and connected watches
Luxury watch brands drive growth with local accessibility
Resale and rental trend leads to growth in pre-owned luxury watch market
Luxury watch brands expected to drive growth over forecast period
Digital presence and authentication technologies set to shape consumer behaviour
New brands expected to focus on local preferences to drive sales growth
Swatch Group maintains lead with strong brand portfolio
Watch specialists lead luxury sales with expertise
Personal Accessories in Mexico - Industry Overview
Personal accessories outpaces GDP growth in Mexico
Market polarisation affects value sales growth in personal accessories
Innovation throughout the value chain drives personal accessories sales
Luxury resale market expands as younger consumers embrace circular economy
Future growth to be driven by premiumisation and technological integration
Luxury resale market set to boom with rental and resale trend
Mexican personal accessories landscape driven by growing interest in luxury products
Department stores leads distribution through promotions and financial services
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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